Launching OTT for Emerging Markets: Payments, Language, and Infrastructure
Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network infrastructure, video platforms must adapt strategically to unlock real scale.
Join us for this webinar where we break down what it truly takes to build, launch, and scale OTT platforms in high-growth emerging markets like South & Southeast Asia.
In this session, we’ll explore key market realities, and the critical technology and business decisions that can make or break your OTT success in these regions. We will also touch upon how platforms like Muvi One help overcome these challenges through integrated solutions for payments, localization, and streaming performance.
Things the webinar would cover:
- Key growth trends, mobile-first consumption behavior, and what makes these markets unique.
- Navigating low credit card penetration with alternative payment methods like wallets, and carrier billing
- Leveraging AI for multi-language UI, automated subtitles and dubbing, along with intelligent content discovery, personalization, and predictive analytics to drive deeper regional engagement.
- Handling low bandwidth conditions, device fragmentation, and ensuring seamless playback with adaptive streaming
