For nearly a century, the broadcast industry has remained the tried and tested space to consume content and get news. The industry has stayed relatively the same over these years, with technology improving, but the core broadcasting methodologies remain the same.
However, since the rise of the internet, that has all changed. Today, streaming video content has become the most convenient way of consuming content – whenever you want—also known as video on-demand (VOD).
Now, streaming is fast becoming king. The number of people streaming video on demand (VoD) content on smartphones jumped from 23% in 2019 to 30% in 2020, and that growth shows no sign of slowing. In the sports sector alone, revenue is expected to reach $85 billion by 2024.
The global video streaming market size is expected to reach USD 330.51 billion by 2030, registering a CAGR of 21.3% from 2022 to 2030, according to a new report published by Grand View Research, Inc. Rising technological advancements such as the implementation of blockchain technology and Artificial Intelligence (AI) to improve the quality of videos are expected to propel the growth of the market over the forecast period.
VOD platform for Business – 7 Things You Must not Overlook
One of the vital features to look for while creating a video on-demand website is a white-label service. A white-label player does not contain any third-party labeling. The branding to be included in present on white-label video content are whatever you choose to include.
HTML5 video player usually has white-label capabilities and conveys an on-brand appearance. This is a professional style as compared to a consumer-grade video hosting platform, such as YouTube, that has ads as well as YouTube’s branding.
Consumer grade platforms are free because they run ads and do branding with their logo while white-label ensures that your branding is emphasized.
Video embedding is one of the major parts of building a VOD platform. Some of the platforms have an easy embedding process while others are complex. This process must be as easy as copying an embed code from your video host and pasting it into the backend of your website. It works with all major CMS providers, such as WordPress, Squarespace, and beyond.
Embedding your video to social media platforms is an outlook, as well. You can also simulcast your videos, which means streaming to several platforms instantaneously.
API and SDKs for efficient development
Nowadays most of the businesses are migrating to API-based workflows for online video. You must be thinking about what is a Video API or SDKs! Well, Video APIs make custom development and integration possible in your platform. It has the ability to customize your video hosting experience and also offers you the power to further customize your video player.
SDKs are also equally essential because they simplify the process of developing mobile applications and services for different problems. As we know, building mobile applications is highly important because it helps grow your subscriber base substantially. So, VOD platforms for businesses should ideally include both APIs and mobile player SDKs to make their custom development easier.
Cloud Video Transcoding
Most of the contemporary cameras record videos in different sizes and formats and on the other end the audience who watch your videos also view in varying size due to varying internet speeds and device capabilities.
Some of the audiences are probably using cell phones with slow internet speed, while others are on fast speed and large, high-resolution screens.
Serving the varying needs and standardizing viewing formats presents some technical challenges. Cloud video transcoding solves this problem, by creating several “renditions” at several bitrates for audiences with different internet speeds.
A Media distributor or broadcaster requires a central interface to host and manage content. The best and easiest method of organizing and managing your content is using a video content management system (CMS).
Video CMS helps you to sort videos into several categories or tags or folders. It also makes your content searchable, making it simple to achieve bulk actions on several videos.
It’s particularly helpful if your VOD platform lets you provision multiple users or else admins with multiple permissions for managing, uploading, as well as publishing content to your account.
Security and protection
Cyberattack is at pick and its high-time to give priority to privacy and security features. It’s obvious that your end-users will create an account on your platform and share personal details like credit card details. It’s your responsibility to ensure your end-user’s privacy. You must choose an online video platform with password protection and Advanced Encryption Standard (AES) encryption.
Websites are a target for malicious scams, especially if you have ads on your website. Advanced security keeps you as well as your end-users secure as it protects your VOD platform from being hacked along with the content from being stolen.
You always would look for how your videos are performing and data helps you boost content quality, recognize most watched content, troubleshoot issues with streaming, and improve user experience, to name only a few of the advantages.
If you’re going to be competing for audiences, then having good analytics features becomes crucial so you can optimize your content competently.
Muvi – An Easy-to-use and secured VOD platform for business
Muvi is a feature-rich VOD platform that helps you streamline the process. Using a free platform for your business has several drawbacks, is not SEO-friendly and won’t provide much security to your platform. On the other hand, sharing videos on social media platforms is also not a good idea because it is not intended for professional use. However, a dedicated platform like Muvi can do wonders for your business. Muvi allows you to upload, transcode, organize, monetize, and analyze your video content. We also provide an array of professional services to assist you get your business VOD platform up and running. You can check our pricing plans to learn more. Take a free trial to explore some helpful features of Muvi now!