US pay-TV sheds 795K subs in 2016 21 March 2017
According to a recent study by the Leichtman Research Group (LRG), the largest pay-TV providers in the US, which represent about 95 % of the market have lost about 795,000 net video subscribers in the year 2016, as compared to a pro … Continue reading
64% of Adults Use an SVOD Service 20 March 2017
According to TiVo’s Q4 2017 pay TV and online video trend report, subscription video-on-demand (SVOD) viewing is increasing at a fast rate having 63.8 % adults using at least one service. This is an increase of 8.4 % from the previous … Continue reading
China to dominate 4K and 8K TV shipments by 2020 20 March 2017
Even though Japanese makers are aggressively switching to 4K TV ranges, China will continue to dominate the market by 42% of all TVs in 2017 with 4K shipments, says a recent IHS Markit research. The analysts calculate that in 2016, more than 25 … Continue reading
More Than Half of Americans subscribe to Netflix 20 March 2017
According to a recent Leichtman Research Group (LRG) research, Netflix has reached its penetration milestone in the home country. According to the research, some 82% of households in the United States either have Netflix, a DVR, or video-on-demand (VOD) service from a … Continue reading
Digital Video will keep growing, outperforming Display Ads 17 March 2017
According to a recent eMarketer report, the total numbers of U.S. digital video viewers are set to increase from 221.8 million in 2017 to 239.2 million by 2021, while the internet penetration rate will increase from 81.2% to 83.5%, during … Continue reading
US ‘cord nils’ tripled to 22% in last five years 17 March 2017
According to a recent Diffusion Group (TDG) study, the number of US broadband households that do not subscribe to traditional pay TV service has almost tripled in the past five years since 2011. The figures of ‘cord nils’ in the US … Continue reading
Millennials are a Distracted Audience – says Nielsen 16 March 2017
Millennials – currently the biggest US population – having grown alongside massive technology advancements and availability of media platforms, are in an intriguing territory with regard to media habits – says Nielsen. They watch television with the eyes glued on … Continue reading
75% of UK Video Viewing Comes from TV 15 March 2017
According to a latest research by Thinkbox, total video viewing in UK is in mass increase year-on-year. The research also notes that TV accounted for 74.8% of video viewing in UK in 2016, which was a little less as compared to 76% … Continue reading
SVOD on Rise in China 15 March 2017
According to a recent Futuresource study, subscription video-on-demand (SVOD) is becoming a force in China, in spite of piracy being rife in the country. The major drivers are a combination of demand from younger viewers and the fight for consumers between heavyweight Chinese SVOD … Continue reading
Global IPTV Market to Generate $93.59 Bn Revenue by 2021 14 March 2017
According to a new report by Zion Market Research, the global IPTV market is expected to grow at a CAGR of around 18.01% to make USD 93.59 billion in 2021 from around USD 34.67 billion in 2015, between 2016 and 2021. … Continue reading
