Market Surveys, Studies, Research & Polls

Nordics leads European SVOD market 14 March 2017

According to the recent data from Dataxis research, the Nordic region comprising Denmark, Norway, Sweden and Finland leads the SVOD market in Europe. According to the report, Nordic region represented 20 percent of all SVOD subscriptions in Europe in Q4 2016 … Continue reading

SVOD homes to reach 428 million by 2020 10 March 2017

According to a new Digital TV Research forecast, the number of homes worldwide with subscription OTT services are expected to reach 428 million by 2020. Revenues from subscription video on demand (SVOD) services will be 18 times higher than in 2010, reaching … Continue reading

Netflix usage in USA tops the DVR ownership 09 March 2017

According to Leichtman Research, USA adults now report having Netflix in their homes than  a DVR, for the very first time. According to the study, 54% US adults have Netflix, while some 53% have a DVR. In comparison, Netflix usage stood at … Continue reading

VR could Replace Television – says Frost & Sullivan 09 March 2017

According to the business consulting firm Frost & Sullivan, the Virtual Reality market has a potential to “replace television” as the sector balloons in the next five years. Virtual reality is likely to have implication in both the fronts – … Continue reading

Video to top Spanish digital trends in 2017 06 March 2017

According to Spain’s Internet Advertising Bureau’s (IAB) digital trends forecast, video tops in most of the 12 predictions. According to the report, online streaming video, connected TV, video content, advertising, audience measurement tools and virtual reality will rule digital trends for the year. … Continue reading

Pace for Cord-cutting Quickens 06 March 2017

According to a latest report by analyst Moffet Nathanson, gathering data from all the major pay TV operators, the dumping has been accelerated heavily in the last 12 months. According to Moffet, businesses from traditional Pay TV providers have ended 2016 … Continue reading

Video is set to be a $1 trillion Market for Telcos 06 March 2017

According to a recent report by the Chinese communications infrastructure maker Huawei, Video will account for 50% of all mobile revenues by 2020. The company states that video has $1 trillion revenue opportunity for the telecommunications operators, with entertainment video accounting … Continue reading

2 in 5 Kiwis have SVOD subscriptions 03 March 2017

According to a recent Roy Morgan Research report, nearly 2 in 5 Kiwis have SVOD service subscription, and 1 in 10 already have at least two subscriptions in their home. The research also stated that over a million New Zealanders now have … Continue reading

Millennials want improved mobile video streaming experience 27 February 2017

According to a recent CSG Systems International survey conducted on some 1,000 millennials (aged 18-35) across US, UK, Brazil and Australia on their expectations for mobile services, found that millennials have clear priorities for their mobile service in the coming years, including increased … Continue reading

Advertising dollars to shift towards mobile video 27 February 2017

Mobile video is gearing up and even passing PC viewing swiftly. According to a recent report, Two-thirds of US consumers watch mobile video on a daily basis and looking at this shift, advertisers are preparing to shift ad dollars in response. According … Continue reading