UK Ad investments to reach £19 Bn in 2017 16 November 2016
According to Media investment management group GroupM, UK advertising is going to see its eighth successive year this year. The company expected UK advertising market to grow from 6.3% in 2015 to 7.2% for 2016, and from 5.8% to 7.2% for … Continue reading
Mobile Video Traffic in North America is set to Surge 14 November 2016
According to a recent study by iGR, the amount of mobile video passing through a mobile network is set to surge in North America as consumers watch more streaming videos and adopt over the top services. The traffic is inclusive of … Continue reading
A Fifth of Millennials buy after Watching a Video Ad 14 November 2016
A resent research had found out that 20% of millennials are more likely to buy a product or service after watching a video ad. A study that surveyed 1000 consumers in the UK found out that 40% of them like … Continue reading
4K Adoption Up by 104% 11 November 2016
The total US home entertainment spending was at $4.2 billion for the ’16 Q3, bringing year-to-date total to over $13 billion having 4K/Ultra HDs on the rise. According to Digital Entertainment Group (DEG), the sales increased by 3.8% in the third quarter compared to … Continue reading
Smartphones to bring VR mainstream 11 November 2016
According to a Juniper Research study, there is a forecast for about 60 million smartphone VR headsets to be shipped in 2021. This is going to be an increase of around 240 % on an expected 16.8 million recorded from this year. However … Continue reading
IPTV Surges in Spain 09 November 2016
According to a latest data published by CNMC, Spain’s IPTV sector grew by 1 million in the year recorded March 31. During the same time, number of DTH viewers fell by about 500,000. The number of IPTV (xDSL and FTTH) customers were recorded … Continue reading
VOD Service Market to grow at a CAGR of 8.3% during 2016-2026 08 November 2016
According to a latest report published by Future Market Insights, the global video on demand service market is expected to grow at the CAGR of 8.3% during the estimated 2016-2026 period. The report valued the VOD market at US$ 45,034.3 Mn in … Continue reading
Italy to have 2 Million SVOD Subs by Year End 08 November 2016
According to a recent report by Italy’s Institute for Competitiveness (I-Com), the number of SVOD service subscribers should exceed 2 million by the end of 2016, from that of 7,00,000 recorded at the start of the year. Over a third of Italians … Continue reading
US VR revenues to reach $38 bn in 2026 07 November 2016
According to a recent research by Greenlight Insights, Virtual Reality will experience “very modest growth” in the coming two years but will eventually reach annual revenues of $38 billion in 2026. The research also stated that the VR hardware suh as VR cameras, … Continue reading
UK’s Netflix, Amazon Subs shun TV 07 November 2016
According to a recent study by Zuora and UK-based research house YouGov, some 43% of SVOD users (which amounts to about half of Netflix and Amazon Video subscribers) do not watch normal TV anymore. The study states that about 27% of the British … Continue reading
