UK ad spends are £10 Bn in 2016-Q1 27 October 2016
According to a recent survey, despite having the economic uncertainty, UK’s advertising market grew by 0.4 percentage points, which means that the total ad spends are recorded at £9,999 million, standing at a cumulative yearly growth of 5.2%. Growth in … Continue reading
70% Germans prefer VOD Series 24 October 2016
According to a recent research, where 2,058 internet users were interviewed, it was found out that 70% of German VOD customers prefer watching series, while 54% were interested in watching movies and 47% were interested in documentaries. The research also found … Continue reading
86% Video-On-Demand Subs Happy with their Choice 21 October 2016
According to a new survey by ReportLinker, consumers are embracing video on demand services bu choosing services like Netflix and Amazon Prime over TV. The study states that 86% of these subscribers are happy with the content and services provided by … Continue reading
China to account for half of Asia-Pacific’s 157 Mn VOD subscribers by 2021 20 October 2016
According to Digital TV Research, The video on demand services in Asia-Pacific is expected to have 157.78 million paying viewers by 2021, half of which is located in China. VOD subscribers in China are expected to reach from 41.68 million in 2015 … Continue reading
15% French Broadband Users have SVOD 19 October 2016
According to a recent study by Médiamétrie, 15% of french broadband users subscribe to VOD services. This percentage accounts to the growth of 25% from eight months ago. The study also found out that half of these subscribers say they use … Continue reading
Amazon, Twitter & Facebook are after IPL Media Rights 19 October 2016
Thanks to the decreasing data rates, online videos are getting popular in India. The The Board of Control for Cricket in India (BCCI) announced the invites to tenders for India’s most viewed cricket league – the Indian Premier League (IPL)’s … Continue reading
Viewing eSports Cannibalises Traditional Sports Viewing 19 October 2016
According to a new research, majority of american football fans (56%) are above the age of 35, whereas eSports fans (73%) are below 35. eSports are more popular among male millennials. In fact 22% of these millennials watch regular eSports, placing it … Continue reading
Facebook rolls out ability for Video Streaming to Apple TV & Google Chromecast 18 October 2016
Facebook has been regularly updating its video & live streaming services and on Thursday released a new update where Facebook users can stream videos from Facebook to TV through devices like Apple TV and Google Chromecast. The update is currently … Continue reading
4 million HDR TVs to be shipped this year 14 October 2016
According to a recent IHS Markit study, High Dynamic Range (HDR) TV units to be shipped in numbers are 4 million and this is expected to grow at more than 30 million by 2020. The research predicted that almost all of the 112 … Continue reading
Rising OTT Penetration Piles Pressure on Mobile Network Operators 14 October 2016
The ability of accessing OTT content anywhere anytime accounts for major growth in the video streaming industry. Researches stated that mobile video traffic account to half of total in 2015 and will reach 75% by 2020. The mobile consumption of … Continue reading
