Research states VR uptake in UK will be Slow 14 October 2016
According to a recent study by Strategy Analytics, VR uptake in the UK is going to be a ‘slow burn’ this year, amounting to only 3% of Brits owning VR headsets. The research stated that 92% of the VR hardware sales … Continue reading
Multiple Streaming Service Subscription Raises 50% in 3 Years 14 October 2016
According to a new research in the video streaming industry, 16% of SVOD population in US holds multiple streaming service subscription, up from 10% three years ago. The research found out that the ‘self-bundlers’ to subscriber to different services such … Continue reading
35% of US broadband users watch UGC Videos 10 Days a Month 13 October 2016
According to a new study by Parks Associates, around one third of broadband users in USA watch user generated video streaming content online at least for 10 days in a month. The study reveled that about 75% of US broadband homes access … Continue reading
OTT Penetration falls with Rising Prices 07 October 2016
According to a recent MoffettNathanson research, new OTT providers need to price very carefully or they might lose their target audience or cannibalize existing pay TV customers. The study noted a huge correlation between the prices and number of subscribers of … Continue reading
Cord-cutting in US is due to Customer Dissatisfaction 07 October 2016
According to the JD Power’s annual wireline study series, Americans are far more satisfied and inclined towards alternative video services such as live streaming and transaction based OTT than Pay TV. Out of the traditional TV providers, AT&T ranks highest in … Continue reading
Consumers Prefer AVOD than SVOD: Research 07 October 2016
According to a recent survey from Hub Entertainment Research, when it comes to online videos, consumers prefer watching ads rather than paying for an SVOD service. The research states that majority of online TV consumers, as much as 53% say they … Continue reading
Momo’s 123% Jump shows there’s Big Money in Live Streaming 07 October 2016
Momo Inc.’s 123% third-quarter return was the fourth best among US listed stocks having market values worth at least $2 billion. According to Credit Suisse, the live streaming industry has grown by 175% over the past one year and analysts see … Continue reading
The House of Mouse eyes Netflix and Twitter 07 October 2016
We have been hearing a lot about Disney trying to put its eyes on the Twitter deal and shares according to the MarketWatch reports went really high for the house of mouse company and points down for the social media giant. Further … Continue reading
Worldwide SVOD Numbers are on Rise 07 October 2016
According a new study by Ampere Analysis, cord-cutters, shavers or cord-nevers all are showing good signs of SVOD adoption across the globe. The largest numbers, obviously come from the US at 71% people subscribing to at least one subscription video streaming … Continue reading
Morning Ads are more Receptive: Says Study 06 October 2016
According to a new YuMe Publisher’s Guide, Online video ads show high level of receptivity during the early morning broadcast than that of evening prime time ads. Traditionally, evenings were noted as the optimal time for video ad views, but the … Continue reading
