Rio Olympics Live Streaming topped 1 billion minutes 12 August 2016
According a recent study by Nielsen, 2016 Rio Olympics managed to gather 1.05 billion minutes of live streaming, along with the NBC Sports app contributing a hit of 232%. The one billion threshold has never been crossed for Olympics in … Continue reading
US Viewers prefer Olympics over Stranger Things and Orange is the New Black 12 August 2016
Tech firm Procera has noted that Netflix, worlds most popular video on demand platform has experienced a drop of 10% in viewership during the opening weekend of Olympics, which was broadcasted live on NBC in US. The report also states that … Continue reading
Global Video Streaming Market to reach 70.05 billion by 2021, at a CAGR of 18.3% 12 August 2016
The ease and ability to integrate OTT solutions into the existing video streaming systems has led to exponential growth of video streaming market. It has been noted that APAC is growing at a higher rate than any other region. Australia … Continue reading
Broadcasters to gain advantage with SVOD popularity 11 August 2016
According to a recent study showcased by Gary Arlen on a TV technology Blog, the market is primed to watch the TV differently than the traditional means. Nearly two-third of Americans are currently using OTT and video on demand services … Continue reading
10 Million Brits to ditch TV for online streaming 11 August 2016
According to a recent survey conducted by Broadband Genie, as many as 39% respondents would prefer cancelling their TV subscriptions to watch video content on one or the other streaming platform. This amounts to losing about 10 million out of … Continue reading
Costa Rica leads among Central American video service penetration 10 August 2016
According a recent report by Business Bureau, Costa Rica has experienced 52% penetration in video on demand services having around 7,20,000 vod subscribers. After witnessing huge VOD penetration in recent years, Costa Rica has been cited as Central America’s most mature VOD market. … Continue reading
21% of Smart TV viewers ready to pay for OTT video content 10 August 2016
As per a recent joint study by Amplifi, Miaozhen and Nielsen, up to 21% of OTT TV users are willing to pay for their favorite online video content if it is streamed direct to their smart TVs, whereas only 4% … Continue reading
Brazilians prefer downloading online video content 09 August 2016
In a recent research by Conecta, 80% of Brazilian Internet users download content, both legal and pirate. The report also states that desktops and laptops are the preferred devices for 70% of these downloads. Smartphones are used by 20%, tablets … Continue reading
€754 million invested in digital advertising in Spain in 2016 09 August 2016
According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop … Continue reading
Spanish speaking audience prefer Pay TV 08 August 2016
According to a recent report by Parks Associates, bilingual Spanish speaking households with broadband subscriptions are more likely to pay for TV. The report states that some 89% of these households subscribe to Pay TV and above 75% subscribe to … Continue reading
