2016 Olympics – Online Viewing Breaks all Records 17 August 2016
According to a recent report by Akamai, Olympics online video traffic will have 4,500 hours of live coverage by the end of seasons, up from 3,500 for 2012 London Games and 1,000 for 2014 Sochi Games. NBC Sports streams more … Continue reading
One-fifth of US marketers plan to invest in Live Stream Video Ads 12 August 2016
According to an August 2016 research, about one-fifth of US media decision makers are planning to invest in live video streaming platform ads over next six months. Overall, digital video advertising will continue to grow particularly with social media channels … Continue reading
Rio Olympics Live Streaming topped 1 billion minutes 12 August 2016
According a recent study by Nielsen, 2016 Rio Olympics managed to gather 1.05 billion minutes of live streaming, along with the NBC Sports app contributing a hit of 232%. The one billion threshold has never been crossed for Olympics in … Continue reading
US Viewers prefer Olympics over Stranger Things and Orange is the New Black 12 August 2016
Tech firm Procera has noted that Netflix, worlds most popular video on demand platform has experienced a drop of 10% in viewership during the opening weekend of Olympics, which was broadcasted live on NBC in US. The report also states that … Continue reading
Global Video Streaming Market to reach 70.05 billion by 2021, at a CAGR of 18.3% 12 August 2016
The ease and ability to integrate OTT solutions into the existing video streaming systems has led to exponential growth of video streaming market. It has been noted that APAC is growing at a higher rate than any other region. Australia … Continue reading
Broadcasters to gain advantage with SVOD popularity 11 August 2016
According to a recent study showcased by Gary Arlen on a TV technology Blog, the market is primed to watch the TV differently than the traditional means. Nearly two-third of Americans are currently using OTT and video on demand services … Continue reading
10 Million Brits to ditch TV for online streaming 11 August 2016
According to a recent survey conducted by Broadband Genie, as many as 39% respondents would prefer cancelling their TV subscriptions to watch video content on one or the other streaming platform. This amounts to losing about 10 million out of … Continue reading
Costa Rica leads among Central American video service penetration 10 August 2016
According a recent report by Business Bureau, Costa Rica has experienced 52% penetration in video on demand services having around 7,20,000 vod subscribers. After witnessing huge VOD penetration in recent years, Costa Rica has been cited as Central America’s most mature VOD market. … Continue reading
21% of Smart TV viewers ready to pay for OTT video content 10 August 2016
As per a recent joint study by Amplifi, Miaozhen and Nielsen, up to 21% of OTT TV users are willing to pay for their favorite online video content if it is streamed direct to their smart TVs, whereas only 4% … Continue reading
Brazilians prefer downloading online video content 09 August 2016
In a recent research by Conecta, 80% of Brazilian Internet users download content, both legal and pirate. The report also states that desktops and laptops are the preferred devices for 70% of these downloads. Smartphones are used by 20%, tablets … Continue reading
