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49 hours of TV watched every month in Homes that have OTT services – ComScore 17 July 2017

According to data presented by ComScore, 51 million households consume TV programming via streaming video services that represents a 16% rise in 6 months. Viewing habits data was also revealed by ComScore. Some of its findings were: – On an average 49 hours of TV is watched per month spread over 15 days, in homes …

Apple’s iTunes losing out to Comcast, Amazon and other such services 17 July 2017

According to the Wall Street Journal that cited data from various source, over the last five years, Apple’s iTunes store sales for movie and TV show rentals has steadily declined and the U.S market share has fallen from over 50% in 2012 to somewhere between 20%-30% today. Amazon’s market share from video transactional services has …

US broadband households subscribing to Netflix, Amazon and Hulu on the rise 14 July 2017

Subscription video-on-demand (SVOD) services are rapidly growing in the US according to Parks Associates that reveals that 59% of US broadband households subscribe to Netflix, Amazon or Hulu. According to the analyst’s OTT Video Market Tracker, only 6% of US broadband households subscribe to offerings other than the top three, only 3% subscribe to one …

Half of US households watch OTT on TV 13 July 2017

As per the latest research findings from market research and consulting company Parks Associates, more than 50% of US broadband households watch Internet video on a television screen. The following are the highlights of findings of the research: 88% of computer-based viewing is from non-linear sources. 72% of non-pay-TV subscribers subscribe to an OTT video …

Young and old audience viewing habits – Ofcom Research 12 July 2017

According to the latest research by Ofcom into public service broadcasting (PSB), there is an increasing divide between viewing habits of the youngest and oldest audiences. The research suggests that viewers aged 65 and above watched an average of 5 hours 44 minutes of broadcast TV on a TV set in 2016, three minutes down …

Telenor: Netflix accounts for 22% of broadband traffic 10 July 2017

Telenor which is a Norway-based telco has unveiled that Netflix accounts for 22% of all traffic on its broadband network. 70% of broadband network traffic overall was attributed to video. Also, the fact that Netflix recently took over YouTube and other services under the Google umbrella were factors that contributed to high traffic on its …

European OTT / VOD Providers broaden their subscriber base 10 July 2017

The European over-the-top (OTT) / Video-on-Demand (VOD) services market is booming in terms of financial investments, new features and service launches. There are 450+ unique video on demand service providers in the region. Around EUR150 million was invested in 2016 in content and technology firms so as to trigger the expansion of connected video services. …

Cord Cutters lean towards Netflix 07 July 2017

As reported by ComScore in April, the most popular streaming platform among cord cutters is Netflix with 75% of over-the-top enabled households subscribing to the SVOD service. As per the new data from ComScore, although Netflix is still the king among OTT viewers, Hulu is keeping viewers more engaged. MarketingCharts shared ComScore’s latest update that …

Taiwan’s multi-channel video services get a boost with OTT 05 July 2017

According to a new study by CASBAA which is a pay-TV industry group, overall access to multi-channel video services of all types in Taiwan are being driven by a mobile video market that accounts for 92% of all individuals. Of the 15 locally established (over-the-top) OTT platforms, (in comparison with cross-border pirate services delivered from …

YouTube and Facebook, close competitors in the Live Streaming space 04 July 2017

According to research data from Magid, almost 50% of all online consumers in the U.S watch a live stream every week. Further, the research suggests, 48% watch live on Facebook and 44% watch live on YouTube. Instagram, Twitter and Snapchat stand at 28%, 19% and 17% respectively. Breaking news ranks highest in popularity in terms …

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