Over The Top (OTT)

SVOD to rise by 85% in China 26 July 2017

According to a new research, China will account for 85% of Subscription Video on Demand (SVOD) customers and 78% of online video sector revenues in the Asia Pacific region by 2022. According to some research studies from Media Partners Asia … Continue reading

Hulu subs likely to end their linear TV service 25 July 2017

Cord-cutting is increasing for customers of OTT service Hulu , with the biggest Q1 drop in pay TV subscribers as reported by researcher M Science, according to whom, Hulu subscribers are more likely to discontinue their cable, satellite or telco TV … Continue reading

OTT devices and services market expected to reach $165.13 billion by 2025 25 July 2017

As per a new report by Grand View Research, Inc, the global (over-the-top) OTT services market is estimated to reach upto US $165.13 billion by 2025. The increasing penetration of mobile devices including smartphones and tablets and technological advancements in … Continue reading

Netflix content library worth $12 billion 25 July 2017

Despite talks about how quickly Netflix is burning through cash, the top ranked SVOD provider is seeing tremendous growth in the value of its content library. As per Morgan Stanley estimates, Netflix’s program library was worth $12 billion at the … Continue reading

Number of U.S TV Homes with multiple SVODs continues to grow 21 July 2017

A continued growth has been seen in Multiple subscription video-on-demand (SVOD) services in U.S TV homes. According to a recent study, 38% of TV homes subscribe to 2 or more major subscription VOD services like Netflix, Amazon and Hulu. Those … Continue reading

OTT drives growth of video industry in Mexico 20 July 2017

A report by the Competitive Intelligence Unit (CIU) has revealed that streaming platforms are Mexico’s fastest growing players are streaming platforms that are almost equivalent to cable TV’s share. Mexico’s over-the-top (OTT) services accounted for 7 million subs by the … Continue reading

Online viewing gets a boost with mobile devices 20 July 2017

Online video viewing will increase 20% in 2017 as per advertising giant Zenith which means global consumers will spend about 47.4 minutes a day viewing videos online this year which is up from 39.6 minutes in 2016. As per Online … Continue reading

Generation Z, millennials in the US increasingly use Subscription Video-On-Demand 20 July 2017

As per the 2017 Nielsen Total Audience Report, millennials who were at the beginning stages of their careers were found to have the lowest household incomes and were more likely to live in urban areas on rent hence were more … Continue reading

Subscription video-on-demand on the rise in MENA 19 July 2017

According to Digital TV Research, revenues from Subscription video-on-demand (SVOD) services in Middle East and North Africa (MENA) is estimated to reach US$ 1.23 billion by 2022 which is up from almost  US$1 billion in 2016. It also estimates that … Continue reading

Online Video growth on the rise – Barclays 18 July 2017

According to Wall Street research firm Barclays, online video is set to grow partly due to a growing number of OTT viewers being above the age of 50. A report by U.S Energy Information Administration pointed to the fact that … Continue reading