49 hours of TV watched every month in Homes that have OTT services – ComScore 17 July 2017
According to data presented by ComScore, 51 million households consume TV programming via streaming video services that represents a 16% rise in 6 months. Viewing habits data was also revealed by ComScore. Some of its findings were: – On an … Continue reading
Apple’s iTunes losing out to Comcast, Amazon and other such services 17 July 2017
According to the Wall Street Journal that cited data from various source, over the last five years, Apple’s iTunes store sales for movie and TV show rentals has steadily declined and the U.S market share has fallen from over 50% … Continue reading
US broadband households subscribing to Netflix, Amazon and Hulu on the rise 14 July 2017
Subscription video-on-demand (SVOD) services are rapidly growing in the US according to Parks Associates that reveals that 59% of US broadband households subscribe to Netflix, Amazon or Hulu. According to the analyst’s OTT Video Market Tracker, only 6% of US … Continue reading
Half of US households watch OTT on TV 13 July 2017
As per the latest research findings from market research and consulting company Parks Associates, more than 50% of US broadband households watch Internet video on a television screen. The following are the highlights of findings of the research: 88% of … Continue reading
Young and old audience viewing habits – Ofcom Research 12 July 2017
According to the latest research by Ofcom into public service broadcasting (PSB), there is an increasing divide between viewing habits of the youngest and oldest audiences. The research suggests that viewers aged 65 and above watched an average of 5 … Continue reading
Telenor: Netflix accounts for 22% of broadband traffic 10 July 2017
Telenor which is a Norway-based telco has unveiled that Netflix accounts for 22% of all traffic on its broadband network. 70% of broadband network traffic overall was attributed to video. Also, the fact that Netflix recently took over YouTube and … Continue reading
European OTT / VOD Providers broaden their subscriber base 10 July 2017
The European over-the-top (OTT) / Video-on-Demand (VOD) services market is booming in terms of financial investments, new features and service launches. There are 450+ unique video on demand service providers in the region. Around EUR150 million was invested in 2016 … Continue reading
Cord Cutters lean towards Netflix 07 July 2017
As reported by ComScore in April, the most popular streaming platform among cord cutters is Netflix with 75% of over-the-top enabled households subscribing to the SVOD service. As per the new data from ComScore, although Netflix is still the king … Continue reading
Taiwan’s multi-channel video services get a boost with OTT 05 July 2017
According to a new study by CASBAA which is a pay-TV industry group, overall access to multi-channel video services of all types in Taiwan are being driven by a mobile video market that accounts for 92% of all individuals. Of … Continue reading
YouTube and Facebook, close competitors in the Live Streaming space 04 July 2017
According to research data from Magid, almost 50% of all online consumers in the U.S watch a live stream every week. Further, the research suggests, 48% watch live on Facebook and 44% watch live on YouTube. Instagram, Twitter and Snapchat … Continue reading
