Spotify entering the realm of social media 26 June 2017
Ever since MySpace has been on a downfall, music has been mostly non existent in social media. Facebook, LinkedIn, Twitter, Instagram and Snapchat don’t currently include easy ways to share music amongst friends like the way MySpace had it at … Continue reading
Consumer behavior being affected by VOD 26 June 2017
Senior Account Manager, Luca Dignam gives insights on how the increase in consumers opting for video-on-demand (VOD) is changing the viewing habits in South Africa hence making it challenging for marketers to reach their audiences. Some stats from the latest … Continue reading
Role of Mobile Phones in the Future of TV 23 June 2017
The traditional TV experience has undergone a great change with different ways people watch video content expanding across various devices, apps and websites. People are literally watching video content from anywhere and everywhere. Core technologies like IP, consumer demand and … Continue reading
Fox TV to replicate YouTube’s 6 second ad model 23 June 2017
Unskippable 6 second ads like the format adopted by YouTube are to be followed by the Fox Networks Group.The ads will first be seen on Fox’s video streaming apps and gradually on linear TV, according to Variety. For the first time, … Continue reading
Pay TV subscriber base takes a blow with YouTube, Netflix and IPTV subscriptions increasing 23 June 2017
The attraction of TV streaming services is the main reason cited by the Malta Communications Authority for a rise in faster broadband subscriptions. The pay TV sector held by telcos GO and Melita has witnessed its subscriber base shrinking by … Continue reading
