Live news, live events fueling the growth of live streaming on top of live sports 20 June 2017
According to a survey on online video service providers (OVSPs), live delivery is moving in new areas on the digital front. According to research from Akamai about 56% of OVSPs stated that their services were focused around live events like … Continue reading
Factors contributing to OTT Success 20 June 2017
Future success of over-the-top video services can be attributed to right pricing, relevant content and apt user interface according to a panel of experts at the Next TV Summit. Hulu and YouTube recently made an entry into the OTT Live … Continue reading
Netflix surpassed cable TV in terms of number of subscribers in the U.S 20 June 2017
Netflix has put an end to the dominance of cable TV. According to Statista and Leichtman Research Group, at the end of March 2017, cable TV had 48.6 million subscribers v/s 50.9 million Netflix subscribers according to the Statista and … Continue reading
OTT Viewing trends – TiVo Report 19 June 2017
Let’s take a look at some insights based on TiVo’s Q1 2017 Video and Pay-TV Trends report based on a survey conducted on 3,100 consumers. 1) OTT User Experience vs. Pay-TV User Experience: TiVo revealed what drives the growth of … Continue reading
Linear TV, digital video ad models come closer as premium video unification advances 19 June 2017
According to the Q1 2017 Video Monetisation Report (VMR) from advertising management solution provider FreeWheel, video monetization arising from live streams which mirror linear TV is on the rise. Desktop viewing makes up for 32% of ad view composition but … Continue reading
