Industry Updates

Facebook eyes dedicated video streaming 02 February 2016

After the success of auto-play videos, Facebook is now looking to expand its video streaming services. 500 million users access videos on Facebook each day. A 100 million hours of video are now being accessed every single day. Mark Zuckerberg said … Continue reading

GoPro & Periscope join hands for live video streaming 02 February 2016

Periscope (owned by twitter) has teamed up with GoPro to provide video streaming on the go. Available only on iOS, this promises users to broadcast their live GoPro video content in real time. For this, the GoPro Wifi model needs … Continue reading

Consumers Spending Over $6 per Month on Netflix, Hulu Plus & Other SVOD 29 January 2016

Parks Associates announced a new research report today showing average monthly spending on Internet-based subscription VOD services among U.S. broadband households increased from $3.71 per month in 2012 to $6.19 per month in 2015.Content Strategies: Survival in the New Video World … Continue reading

Cable vs Subscription VOD : The Numbers 29 January 2016

    Parks Associates says 60 percent of SVOD subscribers have canceled one or more service in the past year. Yet they appear to ping to other services instead of abandoning SVOD altogether, accounting for the healthy growth. Here’s a … Continue reading

FCC Promotes TV Everywhere, Blow For Cable Lobby 28 January 2016

Pay-TV providers would have to make video programming available to the makers of third-party devices and software under a proposal by Federal Communications Commission Chairman Tom Wheeler. The FCC is planning for a software-based, cardless replacement for CableCard. Without needing a … Continue reading

OTT Subscriptions Exceeded 60% of U.S. Broadband Households in 2015, Reveals Parks Study 27 January 2016

Parks Associates, ahead of the upcoming webcast “Top 10 Trends – The Outlook for the Connected Home 2016,”reports that over 60% of U.S. broadband households have at least one OTT video service subscription. The research firm will host this webcast, … Continue reading

Tough Times Ahead for OTT TV Platforms In Hong Kong 25 January 2016

Despite an apparent growth in spending on digital advertising, Hong Kong’s market might have trouble sustaining the over-the-top (OTT) internet boom that is hoped to make a difference to the TV landscape. Data showed last year saw a 36 per … Continue reading

Netflix VPN Crackdown : The Real Reason Why Netflix Is Doing This 25 January 2016

It’s a rare thing when a high-profile company changes its position on a key issue overnight. So Netflix’s announcement on January 15 that it would take steps to stop AustraliaN customers streaming shows that aren’t officially available in their country came … Continue reading

The Power Of Addressable Local TV 22 January 2016

he strong consultant interest in addressable advertising demonstrates the power of delivering a specific message to an individual voter’s household television. It’s the promise of digital targeting with TV’s audience. But beneath consultants’ excitement about the technology is confusion about … Continue reading

Middle-Aged Prefer On-Demand Learning Videos In China 22 January 2016

Self-development and foreign language learning programs are far more popular than entertainment among on-demand videos, perhaps reflecting job insecurity during the slump. LG Uplus, which launched its mobile VOD service in July last year, analyzed 14.25 million views over the last … Continue reading