Hulu Teams Up with Facebook’s LiveRail to Sell Ads Based on User Data 26 August 2015
Hulu’s ads are going “programmatic”: The Internet TV site is launching an invitation-only ad-buying marketplace powered by Facebook’s LiveRail, to let marketers target ads using data about who’s watching the video. According to Hulu, the new programmatic system will result … Continue reading
Children’s Programming Is The Next Front Line In The Streaming Battle 26 August 2015
Children’s programming might have just become the new front line in the subscription battle between Netflix, Amazon.com and other major video on demand streaming services to boost subscriber numbers. The services have gotten the most publicity from critically acclaimed … Continue reading
OTT & Smartphone Account For 40% Of Q2 Video Ad Views 26 August 2015
The new Video Monetization Report from FreeWheel, released today, says that smartphones now account for one in five video ad views, a stunning triple-digit increase. Likewise, in the stunning department, nearly 40% of ad views in Q2 happened someplace other … Continue reading
Going OTT: Playing Cool With Rookies As A Service Provider 25 August 2015
Over-the-top (OTT) content providers and OTT video services that monetise traditional service providers’ infrastructure — fixed and mobile infrastructure in which these operators have invested heavily — are shaking things up in an already competitive market. OTTs are using … Continue reading
For OTT Going Live Scaling Up Is a Must, says Akamai Exec 25 August 2015
Live TV streaming over broadband is a small-but-growing phenomenon, and the Internet is ill-prepared for the giant wave of data about to sweep over it in the years ahead. At least that’s the view of Akamai, a top content … Continue reading
Harvard Business School Adopts Live Streaming For Lessons 25 August 2015
When Harvard Business School launched the online education program HBX last year, the idea was to reach undergraduates who might want a basic grounding in business principles by learning fundamentals like financial accounting, business analytics, and economics. But there … Continue reading
Is It Worth Following Netflix And Running Your Entire Business On The Public Cloud? 25 August 2015
Online video on demand streaming service Netflix will complete its long journey to the public cloud this summer when it shuts down its final in-house datacenter. When the datacenter closes, the hugely popular video on demand portal will rely … Continue reading
Experts Believe Streaming TV Threatens SA Broadcasters 25 August 2015
Internet streaming is a serious competitive threat to broadcast television in South Africa, but the technology is hamstrung by cost challenges, says an analyst. “There is no doubt that internet streaming is a viable competitor to broadcast television… if … Continue reading
Ericsson Ushers In To The Internet Era Of TV At IBC 2015 25 August 2015
As the industry moves into the internet era of television and undergoes a period of unprecedented disruptive transformation, the traditional media value chain is evolving into a new dynamic ecosystem. At the center of this new world is the … Continue reading
Roku Wins The OTT Streaming Device Shipments Race 24 August 2015
Four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all streaming media devices sold to US broadband households in 2014, Parks Associates report calculates. This market concentration, said the analyst, will force new entrants to … Continue reading
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