Connected TV Viewing Rises Sharply, Marketer Engagement Does Not 01 September 2015
Although connected TV/over-the-top viewing is sharply climbing, engagement in advertising on connected TV/OTT platforms is low. An Association of National Advertisers/BrightLine survey says one in five — 22% — “engaged” in connected TV/OTT Video advertising over the past year. “Lack … Continue reading
Apple Reportedly Exploring Producing Original TV Shows 01 September 2015
It’s currently unclear how large Apple’s ambitions and commitment to producing original video content are, as sources have told Variety contradictory things about the Cupertino company’s plans. One source says Apple wants to create development and production departments that … Continue reading
Connected TV Devices Reach Tipping Point 01 September 2015
Viewers who are only getting their video programming solely from pay-TV providers or (gasp) over the airwaves are now in the minority. According to The NPD Group, half of Internet-connected homes in the U.S. have a device that connects their … Continue reading
Choosing The Right CDN For Your Business 31 August 2015
Most organizations that stream a lot of video know the value of a content delivery network (CDN). But what is the most important feature for the most critical video content? It is the ability to stream to multiple screens … Continue reading
Over A Fifth Of Latin Americans Are Cord-Cutters, Cord-Nevers 31 August 2015
First spotted as a growing trend in the US, over two in ten Latin Americans are now cutting the cord, with 12% abandoning pay-TV for an OTT platform and 9% not subscribing to any traditional service but choosing a Netflix-like … Continue reading
Live Streaming In South Africa: The Content And Cost Game 31 August 2015
Local media and technology behemoth Naspers launched its video on demand service this week, pre-empting the arrival in South Africa of the international streaming service Netflix. Similarly, when Netflix comes to South Africa, slated for next year, the price … Continue reading
Netflix Takes On Hollywood With Its First Film Premiere At Venice festival 31 August 2015
Like a heavenly body twinkling down from another time and galaxy, the Venice film festival still beams out the glamour of the old world. From its first incarnation in 1932, when the likes of Greta Garbo, Clark Gable, James … Continue reading
Pirates Have Successfully Ripped Netflix’s Ultra-High-Definition Video For The First Time 31 August 2015
Pirates have finally cracked the 4K copy protection on Netflix, and have leaked the first episode of “Breaking Bad” online, according to TorrentFreak. The ultra-high-definition “Breaking Bad” episode was almost 18 GB in size. Though 4K streaming titles have been available … Continue reading
From The Bachelor to Game of Thrones: TV Recaps Have Become The New Artform 31 August 2015
It’s hard to pinpoint exactly when television recaps first became a cultural phenomenon. Once upon a time, sharing a detailed, written account of the developments in a particular show was purely the preserve of obsessed superfans, communicating via bulletin boards or … Continue reading
Epix Ends Cable Deal, Pulling High-Profile Films 31 August 2015
Major Hollywood films like “Hunger Games: Catching Fire” and “World War Z” will be shifting from Netflix to Hulu in coming weeks, as pay-TV channel Epix switches up its streaming partners. The moves reflect a broader trend in the … Continue reading
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