The Real YouTube: Report Unlocks Social Video Trends 12 August 2015
While video is an increasingly fundamental facet of all social media platforms, there has so far been scant analysis of how different types of video find different levels of success according to the platform. This has particular significance for brands … Continue reading
Anti-Bingeing But Not Anti-TV Viewer: In A Glut TV Age 12 August 2015
Media consumption seems to be moving at an ever faster pace, especially when one considers bingeing. But maybe faster isn’t always better. Hulu, perhaps the closest wannabe-Netflix competitor, is going to release episodes of its original TV series one … Continue reading
OTT: Friend or Foe to Pay TV? Study Suggests Friend 12 August 2015
The latest research from Horowitz Research’s Multiplatform Content & Services report shows that over-the-top video on demand streaming services remain a complement to, not a replacement for, traditional pay TV: 40% of Internet users have multichannel and an OTT SVOD … Continue reading
The TV Is Dead, Long Live The TV 12 August 2015
Across the Internet there are stats that sound the death knell for television. Nomura revealed that viewership of live TV declined 12.7% in January. Nielsen stated American TV viewership averaged over 141 hours per month, per person, in Q3 … Continue reading
Netflix Reveals Fastest And Slowest Video Streaming ISPs 12 August 2015
As most people who’ve ever tried to watch streamed video will know, the experience you get is hugely dependent on the stability and speed of your broadband connection. Nobody appreciates this more than video on demand service Netflix, of course. … Continue reading
Verizon’s Digital Media Services Braces for TV’s OTT Shift 11 August 2015
When it comes to over-the-top video, everyone’s head is in the proverbial cloud, where all the heavy-duty processing and packaging is happening before live and on-demand fare is streamed to screens both big and small. It has become a … Continue reading
It’s About Time Your Content Attracted More Viewers 11 August 2015
There’s no denying it; it’s about time that content owners offered online video directly to viewers. Today, viewers are utilizing apps and platforms that are giving them what they want: the right content, a convenient schedule, the perfect experience, … Continue reading
Standards Needed To Make OTT Work For Advertisers 11 August 2015
The average American watched nearly four hours of over-the-top (OTT) content per week in 2014, a figure that is expected to nearly double this year. But as OTT device usage continues growing, advertisers struggle to keep pace. The current … Continue reading
Kids Prefer Streaming TV, But Still Choose TV Set Over Phones, Says PwC Report 11 August 2015
It’s a panicky time in the TV business, particularly when it comes to the prevailing fear among TV executives that young people are never going to watch TV the way that their parents did. There may be some truth … Continue reading
The Beginning of the End of the TV Industrial Complex 11 August 2015
After years of insisting otherwise, investors seem to have decided that the pay TV business is in decline. Last week, triggered by an admission of weakness from Disney and ESPN, Wall Street pounded all of the big media companies, wiping … Continue reading
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