Akamai Drops 10%: 2Q, Q3 View Miss; Bracing for OTT Surge 29 July 2015
Shares of Internet bandwidth provider Akamai Technologies are down $7.65, or over 10%, at $66, in late trading, after the company delivered a weaker-than-expected Q2 earnings report, and forecast this quarter’s revenue and profit below consensus. The content-delivery and Internet … Continue reading
Super Bowl Live Stream Will Show the Same Commercials as TV for the First Time 29 July 2015
All the same Super Bowl commercials you see on TV will run during the game’s live stream too for the first time next year. CBS, which will air Super Bowl 50 on Feb. 7, will be the first network … Continue reading
TV Ad Spend Up 11.5% – Not Bad For The Channel The Internet ‘Killed’ 29 July 2015
It seems the UK is a good place to be right now, as 8.2% ad spend growth for the first quarter of the year is outpacing the rest of Europe, according to the latest AA/Warc figures. Yesterday, Nielsen’s Consumer Confidence report showed … Continue reading
Hybrid OTT Top Business Model For TV Operators 29 July 2015
TV operators are looking to launch OTT video services to provide multiscreen access and compete with the likes of Netflix, with most favouring a hybrid model, according to research by e-commerce firm MPP Global. MPP found that 60% of … Continue reading
Muvi Studio Adds Out-Of-The-Box Support for “Video Ads (AVOD)” 28 July 2015
Muvi Studio is proud to announce that it’s HTML5 Video Player now supports Video Ads (AVOD) out-of-the-box! Video Advertising is growing at a breathtaking pace and undoubtedly, that customers and businesses are looking at expediting more and monetization routesfor … Continue reading
Dance Network, an Over-the-Top Streaming Service, to Launch in Fall 28 July 2015
Dance Network, a subscription-based video on demand service devoted to dance programming, will launch in the fall, its backers announced Tuesday. The service will have tiered pricing: $6.99 a month, $5.99 a month for six months and $4.99 a month … Continue reading
Netflix Has A $5 Billion Warchest. Look Out HBO 28 July 2015
When Netflix released its first original series, “Lilyhammer,” in 2012, critics thought the move would barely faze rival HBO. To an extent, they were correct. Netflix confirmed Thursday that it will not renew “Lilyhammer” after just three seasons. The … Continue reading
The Future Of TV And Lessons From 1996 28 July 2015
If you’re in the TV business, you’re painfully aware of how quickly things are changing. Less than a decade ago, TV was its own self-contained ecosystem with predictably stable audiences and a relatively clear-cut blueprint for delivering advertiser value. … Continue reading
Online Video Revenues Could Hit The Rs.10,000 Crore Mark By 2023 28 July 2015
Online video business has recently seen a surge with various platforms mushrooming in the country. The Video-on-Demand (VOD) players operating in this space include Zenga TV, NexG TV, Spuul and now HOOQ, with other international players looking to step … Continue reading
It’s About Time to Meet Viewer Demand for Online Video 28 July 2015
The $200 billion cable, satellite and television advertising markets aren’t going anywhere soon, but going OTT direct to consumers is inevitable for nearly every content provider. Studies show that more viewers are subscribing to OTT VOD services like Netflix … Continue reading
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