Digital Challenges TV For Ad Dollars 04 August 2015
Digital advertising is expected to overtake TV to become the top media category in the US in 2016, although the overall TV market is not expected to decline, a new report has forecast. According to estimates by analytics firm … Continue reading
AT&T Says Users Can Watch TV on Any Device With Its New Bundle, the First of Its Kind 04 August 2015
Walk out the door and watch TV anywhere. That’s the pitch AT&T is making for its new nationwide offering, the first of its kind, that combines television and wireless phone service for $200 a month for the first 12 months. … Continue reading
Infographic Shows OTT Trends, Including a Strong Shift to Fiber 04 August 2015
Following on the heels of a recent survey of over-the-top (OTT) trends published by Level 3 Communications and Unisphere Research, a division of Information Today, a new infographic reveals a potential shift in consumption and delivery practices. As the … Continue reading
HBO Now Gained Between 1M and 2M Subs 03 August 2015
HBO Now, the direct-to-consumer over-the-top app launched earlier this year, has between 970,000 and 1.9 million subs, according to one Wall Street analyst. Looking to pierce the secrecy surrounding the recent launch of direct-to-consumer over-the-top video apps launched by … Continue reading
Online Video Companies Quest For The Holy Grail Of Personalized Content 03 August 2015
Five years from now, a viewer will turn on his or her television and see a host of content being offered that is tailored specifically to that individual. Not just a list of cable programs that are on, but … Continue reading
The Pay TV scam That’s Hiding In Plain Sight 03 August 2015
VOD Services like Netflix are driving U.S. households to cut the cord at an unprecedented rate, and studies suggest that impressive rate won’t be slowing anytime soon. The unbreakable bundles, poor customer service and high cost of pay TV … Continue reading
Regal Rejects Plan For Quicker VOD Release, Calls It Unhealthy 03 August 2015
With Paramount Pictures and AMC Theaters looking to begin experimenting with a much shorter than usual window between theatrical and VOD releases, there’s been a surprising groundswell of support for the idea that could be seen as a threat to … Continue reading
Data Isn’t Everything As Retailer Looks At Big Picture, Says Amazon Studios Chief 03 August 2015
When it comes to the rapidly expanding TV and movies division of Seattle-based retailer Amazon, you might expect the company that religiously studies customer order histories, when and how people buy, what they’re buying and a slew of other … Continue reading
Adspend Analysis: The Rise And Rise Of Online Video 03 August 2015
Online video advertising expenditure is forecast to exceed £800m next year, at which point it will account for a quarter of all internet display adspend, according to the latest data from the Advertising Association/Warc Expenditure Report, released this week. … Continue reading
OTT Services Show High Churn Rates, Finds Parks Associates 31 July 2015
Churn rates for over-the-top video services are high, says market research company Parks Associates. This shows that U.S. households are experimenting with their options, Parks concludes. According to Parks research, 4 percent of U.S. broadband households have cancelled their … Continue reading
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