Online Video Advertising - Latest updates on Online Video Advertising

Pre-Roll Video Ads: An Effective Way to Reach Your Target Audience 23 June 2023

  In this evolving landscape of digital marketing, where attention spans are shorter than ever and scrolling has become a reflex, capturing your target audience’s attention is quite a difficult task. Here comes pre-roll video ads into the play. According … Continue reading

Linear OTT & Ad Based Streaming Model: The Ideal Match in 2021 05 May 2021

The traditional broadcasting system needs a change. Linear TV has been the source of entertainment for a very long time, but with the medium of on-demand content rapidly rising, is there hope for the traditional broadcasting system to progress further … Continue reading

How to Make a Compelling Ad Creative 13 January 2021

Advertising is an essential factor when it comes to running a business or company. Well, while creating an advertisement may sound easy, crafting an effective and compelling ad creative is not a cake walk. Here are five tips to follow … Continue reading

Ad spending on free VOD set to touch USD 37 billion by 2022 01 February 2018

Advertising spending on Free Video on Demand (FVOD) content is expected to register USD 37 billion by 2022. The service which also includes YouTube and Facebook will see the number of unique users rising to 4.5 billion by the same … Continue reading

Irrespective of screen size, long-form video more popular than short-form video 15 June 2017

According to a recent report, long-form content accounts for the majority of time spent watching video on all screens. Differences in video consumption between the East and West coasts of the US were also cited in the report apart from … Continue reading

2017 can be the year for OTT advertising – Forrester Research 08 February 2017

TV-style online video has been slow on adoption as compared to paid SVOD services such as Netflix, Amazon Prime, Hulu and HBO because of the lack of better content. However because of the increased popularity of sports content being watched online … Continue reading

Online Video Advertising in India Grew by 200% in 2016 04 January 2017

According to a recent research by Adomantra Digital, India’s online video advertising market has grown by some 200% amid 2016. The increasing affordability and accessibility of broadband connectivity through 3G and 4G mobile networks has spurred this growth in internet usage, thus … Continue reading

UK Ad investments to reach £19 Bn in 2017 16 November 2016

According to Media investment management group GroupM, UK advertising is going to see its eighth successive year this year. The company expected UK advertising market to grow from 6.3% in 2015 to 7.2% for 2016, and from 5.8% to 7.2% for … Continue reading

92% European Consumers Say Online Video Advertising Needs Improvements 12 September 2016

According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery.  The experience … Continue reading

Online video advertising faces problem of transparency 07 April 2016

Online video advertising is growing , but is facing a problem of transparency. As online video streaming content consumption increases, led by YouTube which accounts for 75% of the traffic. According to Neil Nguyen, the CEO of Sizmek, “There is … Continue reading