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Online Video Advertising - Latest updates on Online Video Advertising

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Ad spending on free VOD set to touch USD 37 billion by 2022

Advertising spending on Free Video on Demand (FVOD) content is expected to register USD 37 billion by 2022. The service which also includes YouTube and Facebook will see the number of unique users rising to 4.5 billion by the same year as free video media is currently in expansion mode. YouTube, currently the undisputed player …

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Irrespective of screen size, long-form video more popular than short-form video

According to a recent report, long-form content accounts for the majority of time spent watching video on all screens. Differences in video consumption between the East and West coasts of the US were also cited in the report apart from the persistent growth of mobile and latest trends in online video advertising. Although short-form video …

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2017 can be the year for OTT advertising – Forrester Research

TV-style online video has been slow on adoption as compared to paid SVOD services such as Netflix, Amazon Prime, Hulu and HBO because of the lack of better content. However because of the increased popularity of sports content being watched online through streaming services, online video and advertising can up in 2017, says a Forrester Research report. …

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Online Video Advertising in India Grew by 200% in 2016

According to a recent research by Adomantra Digital, India’s online video advertising market has grown by some 200% amid 2016. The increasing affordability and accessibility of broadband connectivity through 3G and 4G mobile networks has spurred this growth in internet usage, thus advertising ultimately. The study also stated 2017 to show the same or even higher rate …

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UK Ad investments to reach £19 Bn in 2017

According to Media investment management group GroupM, UK advertising is going to see its eighth successive year this year. The company expected UK advertising market to grow from 6.3% in 2015 to 7.2% for 2016, and from 5.8% to 7.2% for 2017, leading to a total investment of £18.8 billion in 2017. According to the research, digital …

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92% European Consumers Say Online Video Advertising Needs Improvements

According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery.  The experience can be improved by providing shorter, better targeted and more interactive ads. The study suggested that …

Online video advertising faces problem of transparency

Online video advertising is growing , but is facing a problem of transparency. As online video streaming content consumption increases, led by YouTube which accounts for 75% of the traffic. According to Neil Nguyen, the CEO of Sizmek, “There is a lack of currency and transparency in digital video for marketers who have trusted TV …

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6 Important Question To Ask When Choosing A Video Ad Server

  In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your target websites, it also “audits” your online marketing spend by monitoring click throughs and impressions …

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