VMAP (Video Multiple Ad Playlist)
VMAP (Video Multiple Ad Playlist) is a standard XML-based format that allows publishers to define the timing and placement of multiple video ads within a video content playlist. VMAP provides a framework for ad stitching and ad insertion in video playback. VMAP provides a framework for ad stitching and ad insertion in video playback, making it a crucial component of live streaming services. By using VMAP, publishers can seamlessly integrate various ad formats, including pre-roll, mid-roll, and post-roll ads, into their live video streaming. This ensures a smooth viewing experience for viewers while maximizing advertising revenue for publishers.
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Upcoming Webinar
The Future of Sports: From TV Screens to Streams
From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming.
Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.
From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.
Things the Webinar Will Cover:
- The evolution of sports broadcasting from cable to digital streaming
- Market trends fueling the rise of sports streaming
- FAST, SVOD, AVOD, and hybrid monetization models
- How to enhance fan engagement with interactive and mobile-first experiences
- Tech stack needed for seamless and secure global delivery
- Real-world examples of sports brands shifting to digital-first distribution
- How Muvi enables a future-ready sports streaming infrastructure
September 03
9:00 AM PST
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