VMAP (Video Multiple Ad Playlist)
VMAP (Video Multiple Ad Playlist) is a standard XML-based format that allows publishers to define the timing and placement of multiple video ads within a video content playlist. VMAP provides a framework for ad stitching and ad insertion in video playback. VMAP provides a framework for ad stitching and ad insertion in video playback, making it a crucial component of live streaming services. By using VMAP, publishers can seamlessly integrate various ad formats, including pre-roll, mid-roll, and post-roll ads, into their live video streaming. This ensures a smooth viewing experience for viewers while maximizing advertising revenue for publishers.
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