VPAID (Video Player-Ad Interface Definition)
VPAID or Video Player-Ad Interface Definition is a common specification developed by the IAB (Interactive Advertising Bureau) for interaction between video players and ad units, focused on enabling a rich interactive in-stream ad experience. It is basically a script that instructs a video player on where to place the actions: play, pause, what ad to play, when to surface the ad and the length of the ad.
This specification is particularly useful for live audio streaming service as it allows for seamless integration of ads within the audio stream without disrupting the user experience. VPAID ensures that ads are served at the right time, with the correct duration, and in a way that doesn’t interfere with the audio content. This helps to maintain the quality of the listening experience and ensures that advertisers can reach their target audience effectively.
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Upcoming Webinar
The Future of Sports: From TV Screens to Streams
From 2024’s Jake Paul vs Mike Tyson (Boxing on Netflix) attracting over 64M concurrent live viewers to 2025’s ICC Champions Trophy Final (Cricket on Disney+Hotstar) attracting over 61M concurrent live viewers, global live viewership habits are evolving fast in the sports industry & is experiencing a seismic shift—from traditional TV broadcasting to live, on-demand, multi-screen, digital streaming.
Join Muvi for an insightful webinar that explores how sports broadcasting is being redefined in 2025 and beyond.
From fan-first content strategies, current trends, key challenges to monetization models and tech infrastructure, we’ll break down how you can thrive in this streaming-first era. Whether you’re planning to launch a direct-to-consumer sports platform or upgrade your current broadcast tech stack, this session is your roadmap to the future.
Things the Webinar Will Cover:
- The evolution of sports broadcasting from cable to digital streaming
- Market trends fueling the rise of sports streaming
- FAST, SVOD, AVOD, and hybrid monetization models
- How to enhance fan engagement with interactive and mobile-first experiences
- Tech stack needed for seamless and secure global delivery
- Real-world examples of sports brands shifting to digital-first distribution
- How Muvi enables a future-ready sports streaming infrastructure
September 03
9:00 AM PST
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