Blogs

Top 7 Ways Blockchain can Reinvent Media & OTT Industry 26 July 2018

Blockchain has taken the business world by storm. People are talking about cryptocurrencies more than ever and bitcoin is just the tip of the iceberg. According to reports, approximately $1.3 billion has been invested as of now in 2018 only … Continue reading

From Music Downloading to Online Streaming: Blockchain to Transform Online Music Consumption 16 July 2018

The Music industry and piracy go hand in hand. A study says, 95% of all online music is downloaded illegally, causing $12.5 billion of economic losses every year with a loss of $2.7 billion in workers’ earnings. The global music … Continue reading

Can Artificial Intelligence End Your Video Buffering Problems? 29 June 2018

Access to high-speed data and smartphone is disrupting many industries. Interestingly, high-speed data is the single most dominant factor behind the rising content consumption pattern. Tapping into this massive content appetite, online streaming giants such as Netflix, Viu, Balaji Telefilms, … Continue reading

Targeted Advertising: Role of Video Ad Server and Video Ad Network 28 June 2018

Digital advertising space is huge. Whether you are watching a video on YouTube or scrolling through Instagram feeds, or playing Coin Master, video advertisements are omnipresent. And why not? Research says, combining video with full-page ads on video streaming sites … Continue reading

How are Facebook’s video ambitions likely to impact digital video business? 08 June 2018

Anybody who is watchful of Facebook’s transition in the last few years would agree that its enthusiasm for the digital video was always existent. Facebook had registered 6 billion video views in May 2016. So, in 2018, when the social … Continue reading

Top 11 GDPR Compliance FAQs 25 May 2018

A thin line runs between consumer interest, behaviors and invading their online privacy. For example, while browsing in the net, we have experienced sudden appearance of content as sponsored one on our Facebook Feed or on news site marked as … Continue reading

All You Want to Know about Live Streaming and The Science Behind 24 May 2018

The frenzy behind the live streaming content is not a news anymore. According to reports, streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020. OTT players are constantly evolving their … Continue reading

8 Key Factors to Consider Before Selecting a Payment Gateway 10 May 2018

In 2017, an estimated 1.66 billion people worldwide purchased goods online Online transaction in the U.S. grew 4 times as much as retail payments from 2013-2017 An average U.S. consumer does approx. 19 online transaction per year The above statistics … Continue reading

The Impending Death of Media Streaming Devices 02 May 2018

Your living room TV is the battleground for connected content experiences. At war are smart TV manufacturers, streaming stick brands, and set-top boxes. The beginning of 2018 saw the war heat up as TV manufacturers rolled out some breakthrough innovations … Continue reading

5 Slick Bandwidth Optimization Techniques 25 April 2018

Bandwidth is a measurement of the volume of data that a network or server receives/ transmits over a given amount of time. A video is delivered over the web to browsers and apps as data. During the process, the amount … Continue reading