Targeted Advertising: Role of Video Ad Server and Video Ad Network 28 June 2018
Digital advertising space is huge. Whether you are watching a video on YouTube or scrolling through Instagram feeds, or playing Coin Master, video advertisements are omnipresent. And why not? Research says, combining video with full-page ads on video streaming sites … Continue reading
How are Facebook’s video ambitions likely to impact digital video business? 08 June 2018
Anybody who is watchful of Facebook’s transition in the last few years would agree that its enthusiasm for the digital video was always existent. Facebook had registered 6 billion video views in May 2016. So, in 2018, when the social … Continue reading
Top 11 GDPR Compliance FAQs 25 May 2018
A thin line runs between consumer interest, behaviors and invading their online privacy. For example, while browsing in the net, we have experienced sudden appearance of content as sponsored one on our Facebook Feed or on news site marked as … Continue reading
All You Want to Know about Live Streaming and The Science Behind 24 May 2018
The frenzy behind the live streaming content is not a news anymore. According to reports, streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020. OTT players are constantly evolving their … Continue reading
8 Key Factors to Consider Before Selecting a Payment Gateway 10 May 2018
In 2017, an estimated 1.66 billion people worldwide purchased goods online Online transaction in the U.S. grew 4 times as much as retail payments from 2013-2017 An average U.S. consumer does approx. 19 online transaction per year The above statistics … Continue reading
The Impending Death of Media Streaming Devices 02 May 2018
Your living room TV is the battleground for connected content experiences. At war are smart TV manufacturers, streaming stick brands, and set-top boxes. The beginning of 2018 saw the war heat up as TV manufacturers rolled out some breakthrough innovations … Continue reading
5 Slick Bandwidth Optimization Techniques 25 April 2018
Bandwidth is a measurement of the volume of data that a network or server receives/ transmits over a given amount of time. A video is delivered over the web to browsers and apps as data. During the process, the amount … Continue reading
Movie Theatre vs OTT: The Curious Case of SVOD Originals 05 April 2018
In 2017, when Netflix was participating in Cannes Film Festival with its action-adventure film Okja which got 4-minutes of standing ovation after the screening, little did it know that it will be ruled out of the film festival the next … Continue reading
Video On Demand Revenue Models : What’s the best for your business? 20 March 2018
People don’t like paying for watching entertainment videos, admit it! They would rather want it all to come free. According to researches, viewers believe that entertainment is a basic thing and it should come at no cost. But hey, bottled … Continue reading
Muvi to Present the World’s Fastest Deployable OTT Platform at NAB SHOW 2018 13 March 2018
Muvi’s feature-rich hybrid (Over-The-Top) OTT platform combines cross-device reach with great user experience and monetization models to wow consumers and win wallet share. Muvi will present the world’s fastest deployable OTT platform at the NAB Show 2018 from 9-12 … Continue reading
