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Spending rising sharply for OTT ad Revenues

The traditional TV market is being outgrown by new advertising-supported OTT TV digital platforms. According to a new survey conducted by Tru Optik, the audience measurement and data management company focused on OTT, 62% of media-buying executives believe OTT ad spending will increase, 38% feel it will stay the same. Advertising revenue through premium TV …

By: roshan | Leave a comment | 25 May,2017

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Spanish audience move towards pay-video

According to a report from “The Cocktail Analysis and Telefónica”, more than half of Spanish internet users subscribe to pay-TV or (over-the-top) OTT platforms. Increasingly Spaniards are finding OTT and pay-TV more attractive than linear, free-to-air (FTA) TV. Only 53% of Internet users have FTA as their first audio-visual entertainment option, even though it leads …

By: roshan | Leave a comment | 22 May,2017

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6M subscribers bundling video with wireless

6 million AT&T customers have bundled wireless and video services, according to AT&T CFO John Stephens. He said at the MoffettNathanson Media and Communications Summit that AT&T has had success promotionally, bundling linear DirecTV and virtual DirecTV Now services, along with HBO and unlimited wireless products. This bundling has resulted in a dramatic response from …

By: roshan | Leave a comment | 22 May,2017

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Roku reveals key trends for Streaming Day

A survey by Roku was released to celebrate Streaming Day on 20 May that was based on finding who and what influences people most when it comes to deciding what to watch. Some of its findings were: 56% of respondents felt that adverts suggesting television content was a major influencer for what they watched. Millennial …

By: roshan | Leave a comment | 22 May,2017

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OTT Video viewed by almost half of France’s internet users

Streaming video use becomes common with more paid subscribers. According to eMarketer’s latest forecast of digital video usage in France, this year, almost half of France’s internet users (49.7%) and 38.7% of the overall population will access streaming video services (OTT content) at least once a month. More than half (55.4%) of France’s OTT video …

By: roshan | Leave a comment | 18 May,2017

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Is the world and our wallets ready to welcome hi-fidelity streaming?

Tidal was one of the first streaming services to support high-fidelity audio streaming. It promoted hi-fi audio streaming by assuring its listeners of better audio quality. However the problem is that, despite Jay Z’s best efforts, Tidal still continues to be one of the most-ignored music streamers. Nevertheless, music labels haven’t given up on high-fidelity …

By: roshan | Leave a comment | 18 May,2017

Facebook user to be worth more than a TV viewer soon

According to an analysis conducted by Ampere, the average Facebook user will very soon be worth more than an average TV viewer. A study conducted by the research firm suggests that the average revenue per-user generated by Facebook advertising has increased six fold in North America and four-fold in Europe in the last five years. …

By: roshan | Leave a comment | 08 May,2017

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Video Analytics market to rise in 2017.

According to a new market research report “Video Analytics Market published by MarketsandMarkets(TM), the video analytics market is expected to grow from USD 2.61 Billion in 2017 to USD 11.17 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 33.7%. Growing demand for actionable insights derived from ever increasing organisational data pool, high …

By: navin | Leave a comment | 19 April,2017

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One in Eight US homes now have broadband but no Cable

According to a recent study on cord-cutting by SNL Kagan, 13% of US homes, or one in eight, are equipped with broadband connections but do not subscribe to a traditional multi-channel video bundle. The total number of such homes has reached 15.4 million in the last year, up 2 million from 2015. The trend accelerated in the fourth …

By: roshan | Leave a comment | 03 April,2017

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Global online Ad spend to reach $205Bn in 2017

According to a recent Zenith Media report, the global internet advertising expenditure will grow by 13% to reach $205 billion in 2017. The research stated that internet advertising will attract 36.9% of all advertising expenditure, up from 34% in 2016. This is the first year when more money will be spent on Internet advertising than traditional …

By: roshan | Leave a comment | 31 March,2017

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