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Number of U.S TV Homes with multiple SVODs continues to grow

A continued growth has been seen in Multiple subscription video-on-demand (SVOD) services in U.S TV homes. According to a recent study, 38% of TV homes subscribe to 2 or more major subscription VOD services like Netflix, Amazon and Hulu. Those that have a subscription to all three platforms have more than doubled the percentage of …

By: roshan | Leave a comment | 21 July,2017

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OTT drives growth of video industry in Mexico

A report by the Competitive Intelligence Unit (CIU) has revealed that streaming platforms are Mexico’s fastest growing players are streaming platforms that are almost equivalent to cable TV’s share. Mexico’s over-the-top (OTT) services accounted for 7 million subs by the end of Q1 2017, a rise of 24.1% year-on-year. Satellite TV and cable dominate this …

By: roshan | Leave a comment | 20 July,2017

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Online viewing gets a boost with mobile devices

Online video viewing will increase 20% in 2017 as per advertising giant Zenith which means global consumers will spend about 47.4 minutes a day viewing videos online this year which is up from 39.6 minutes in 2016. As per Online Video Forecasts 2017, it is estimated that UK consumers will watch an average of 53.3 …

By: roshan | Leave a comment | 20 July,2017

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Generation Z, millennials in the US increasingly use Subscription Video-On-Demand

As per the 2017 Nielsen Total Audience Report, millennials who were at the beginning stages of their careers were found to have the lowest household incomes and were more likely to live in urban areas on rent hence were more likely to have access to multimedia devices like Apple TV and Chromecast and Subscription Video-on-demand …

By: roshan | Leave a comment | 20 July,2017

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Subscription video-on-demand on the rise in MENA

According to Digital TV Research, revenues from Subscription video-on-demand (SVOD) services in Middle East and North Africa (MENA) is estimated to reach US$ 1.23 billion by 2022 which is up from almost  US$1 billion in 2016. It also estimates that 17.27 million homes will have SVOD by 2022. Netflix, Amazon Prime Video, Icflix, Starz Play, …

By: roshan | Leave a comment | 19 July,2017

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Online Video growth on the rise – Barclays

According to Wall Street research firm Barclays, online video is set to grow partly due to a growing number of OTT viewers being above the age of 50. A report by U.S Energy Information Administration pointed to the fact that there has been a decline in the number of households with one or two TVs …

By: roshan | Leave a comment | 18 July,2017

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49 hours of TV watched every month in Homes that have OTT services – ComScore

According to data presented by ComScore, 51 million households consume TV programming via streaming video services that represents a 16% rise in 6 months. Viewing habits data was also revealed by ComScore. Some of its findings were: – On an average 49 hours of TV is watched per month spread over 15 days, in homes …

By: roshan | Leave a comment | 17 July,2017

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Apple’s iTunes losing out to Comcast, Amazon and other such services

According to the Wall Street Journal that cited data from various source, over the last five years, Apple’s iTunes store sales for movie and TV show rentals has steadily declined and the U.S market share has fallen from over 50% in 2012 to somewhere between 20%-30% today. Amazon’s market share from video transactional services has …

By: roshan | Leave a comment | 17 July,2017

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US broadband households subscribing to Netflix, Amazon and Hulu on the rise

Subscription video-on-demand (SVOD) services are rapidly growing in the US according to Parks Associates that reveals that 59% of US broadband households subscribe to Netflix, Amazon or Hulu. According to the analyst’s OTT Video Market Tracker, only 6% of US broadband households subscribe to offerings other than the top three, only 3% subscribe to one …

By: roshan | Leave a comment | 14 July,2017

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Half of US households watch OTT on TV

As per the latest research findings from market research and consulting company Parks Associates, more than 50% of US broadband households watch Internet video on a television screen. The following are the highlights of findings of the research: 88% of computer-based viewing is from non-linear sources. 72% of non-pay-TV subscribers subscribe to an OTT video …

By: roshan | Leave a comment | 13 July,2017

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