73% of US broadband homes connect their TVs: Study 03 October 2016
A new Parks Associates study states that 73% of US broadband users connect one or more of their TV entertainment devices to the internet. The research stated that there is an increase of 11% in the usage of smart TVs, gaming consoles, … Continue reading
SVOD-only Homes on the Rise 03 October 2016
According to a recent Ampere Analysis report, the overall number of video on demand households continue to rise globally and among these, SVOD-only homes are on the highest rise. The research states that the proportion of households ditching traditional TV and … Continue reading
Mobile Ads spending outlays TV in Australia 30 September 2016
According to eMarketer’s worldwide ad spending forecast, mobile ads spending will equals to 25.3% of the total media ad spending in Australia, amounting to $2.71 billion in 2016, whereas TV ads spending contributes to 24.2%, amounting $2.58 billion. Australia accounts for the highest smartphone … Continue reading
Linear TV Drops to 38% of Daily Online Video Viewing 30 September 2016
According to a recent ‘Dutch Consumer Video Behavior’ report from Telecompaper, Dutch people still spend 38% of their daily viewing time to linear TV. The rest of their viewing is spent on recorded content, online and on-demand video content. According to the … Continue reading
Digital Video Content to generate $121 Billion by 2020 Globally 28 September 2016
According to a recent research, the global digital video content market is expected to grow at the CAGR of close to 26% during the 2016-2020 period. In 2015, the video traffic was accounted for 50% of the total mobile traffic and … Continue reading
IPTV adds $25 billion to Global Video Industry 28 September 2016
The massive shift that IPTV and video streaming services have created in the world of technology and entertainment is now showing its effects on the business of content creation other than audience disruption. According to a new Boston Consulting Group, IPTV … Continue reading
Live Video Ads draw more Engagement than TV or VOD: A Yahoo Study 28 September 2016
With almost every business making a switch to the digital world, the demand for live videos has gone up very high. According to a Yahoo study, Live video advertising is increasing at the rate of 113% year on year. The study states … Continue reading
US will have 15 million IPTV homes by 2020: Study 22 September 2016
According to a new study by UBS, Internet based TV services will reach 15 million US homes by 2020. The prediction is based on the growing popularity of the IPTV services such as Sling TV and soon to be launched … Continue reading
US OTT is worth $25 billion in 2016 22 September 2016
According to a recent research by the Boston Consulting Group, the over-the-top video streaming services are expected to grow by $25 billion in annual revenues in 2016. Though this accounts to just 5% of the total global industry, OTT is growing at … Continue reading
SVOD Catches up with Free services in UK 22 September 2016
UK has always been lagging behind from US and Canada when it comes to the adoption of subscription video streaming services like Netflix or Amazon Prime Video. However, according to a recent research carried out by RBC Capital Markets, Netflix has been … Continue reading
