According to a recent TechSci Research Report, Global over-the-top (OTT) market is projected to surpass $67 billion by 2021 as consumers are rapidly adopting online media content over different internet connected devices such as smart devices, laptops, smart TV, etc. The report … Continue reading
According to Guy Bisson, research director at Ampere Analysis, among some 26 million SVOD subscribers in the big five European markets, 36% believe that they will not need linear TV in the next five years. There has also been an emergence … Continue reading
According to a new survey from TiVo, more than one third of Pay TV as well as OTT Video streaming Platform consumers are quitting on their favorite shows not because of the lack of interest, but because it has become difficult … Continue reading
According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery. The experience … Continue reading
According to a recent research by TNS Infratest, young population in Germany aged 14-19 and 20-29, consume more VOD services than traditional TV. The percentage of VOD service consumption among these age groups was at 41% and 34% respectively. YouTube and video … Continue reading
OTT video market is Latin America is highly diversified. Countries that have high adoption in Pay TV, fixed and mobile broadband, have the most robust OTT ecosystem. With Netflix’s arrivals in the region in 2011, many SVOD services have emerged, … Continue reading
According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu … Continue reading
According to a recent Roy Morgan Research, half of Australians now use paid television options, be it some extra channels to their linear TV or online streaming on demand or using a Connected TV, subscription VOD platforms have just overtook Foxtel’s … Continue reading
Mobile internet users in China have shown huge interest in listening to music and using video streaming services while on the move. According to a recent study, people spent an average of 112 minutes on their smartphone, out of which 32% … Continue reading
Snapchat, the biggest social platform for streaming live stories has expanded its advertising portfolio to include a variety of live streaming video ads along with sponsored geofilters and sponsored lenses. According to an eMarketer report, the messaging service is set to make $935.5 million … Continue reading