Viewers Quitting Shows due to High Cost: Survey 13 September 2016
According to a new survey from TiVo, more than one third of Pay TV as well as OTT Video streaming Platform consumers are quitting on their favorite shows not because of the lack of interest, but because it has become difficult … Continue reading
92% European Consumers Say Online Video Advertising Needs Improvements 12 September 2016
According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery. The experience … Continue reading
Young Germans consume more VOD than Traditional TV 12 September 2016
According to a recent research by TNS Infratest, young population in Germany aged 14-19 and 20-29, consume more VOD services than traditional TV. The percentage of VOD service consumption among these age groups was at 41% and 34% respectively. YouTube and video … Continue reading
Demand for Local OTT Drives Competition Among SVoD platforms in LATAM 12 September 2016
OTT video market is Latin America is highly diversified. Countries that have high adoption in Pay TV, fixed and mobile broadband, have the most robust OTT ecosystem. With Netflix’s arrivals in the region in 2011, many SVOD services have emerged, … Continue reading
US Viewers Set Pace for Global SVOD 09 September 2016
According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu … Continue reading
Australians use more SVOD than Foxtel 08 September 2016
According to a recent Roy Morgan Research, half of Australians now use paid television options, be it some extra channels to their linear TV or online streaming on demand or using a Connected TV, subscription VOD platforms have just overtook Foxtel’s … Continue reading
Video Streaming attracts 710 Million Mobile Internet Users in China 08 September 2016
Mobile internet users in China have shown huge interest in listening to music and using video streaming services while on the move. According to a recent study, people spent an average of 112 minutes on their smartphone, out of which 32% … Continue reading
Snapchat to make $1 billion ad revenues by 2017 08 September 2016
Snapchat, the biggest social platform for streaming live stories has expanded its advertising portfolio to include a variety of live streaming video ads along with sponsored geofilters and sponsored lenses. According to an eMarketer report, the messaging service is set to make $935.5 million … Continue reading
VOD services from YouTube, Netflix are Hit in Brazil 07 September 2016
According to a recent report from August 2016, over 80% of internet users in Brazil use YouTube to watch their favorite video on demand content online. Whereas, Netflix was used by 71% respondents in the same duration. Also, one in … Continue reading
Kids Drift more towards Linear TV: Study 07 September 2016
According to a new research from Viacom, linear TV is still the most popular medium for kids to consume video content. The research states that kids around the world use an average of five sources to watch TV, and 90% … Continue reading
