Muvi Video on Demand (VOD)

Beyond The Buzz- Latest Insights From Muvi

Video viewing for UK smartphone users on the rise 22 September 2017

According to a research by Deloitte, the percentage of UK adults streaming video on smartphones has grown 5 times in the last five years. Some findings from the study include: 57% of smartphone owners in the age group of 18-75 watched at least one video on their smartphones on a weekly basis. Smartphone ownership is …

Sony expands Crackle’s presence in Brazil, LATAM 21 September 2017

Sony is extending Crackle’s footprint in Brazil and Latin America to integrate the platform with the NOW Video on Demand (VOD) service from Net and Claro HDTV. With this move it’s strengthening its foothold in LATAM’s largest market where Crackle was introduced a year ago. Crackle will reach a nationwide audience, given its significant growth …

Sling TV added iHola TV to Spanish TV package 21 September 2017

Sling TV has included iHola TV to its content mix specifically to its Best of Spanish TV package. Atresmedia and iHola! has become more robust US Hispanic market. For $10 per month, this premium network is available on Sling TV’s Best of Spanish TV package when bought on a standalone basis or for $5 per …

DAZN to be introduced in new markets 21 September 2017

Perform Group will expand its DAZN OTT TV sports service next year. DAZN is essentially associated with sports broadcasting and is focused on aggregating 2nd and 3rd tier sports content into one platform. Diederichsen said that there will remain a role for aggregators.

Hulu becomes first streaming service to win an Emmy in the Outstanding Drama Series category 20 September 2017

Hulu created a record of sorts by becoming the first OTT streaming service to garner a Primetime Emmy award in the Best Series category for it’s series “The Handmaid’s Tale”. Additionally, its lead actress Elisabeth Moss won her first Emmy for her standout role as Offred in “the Handmaid’s tale”.

YouTube top ranking in terms of Mobile video viewing on Android 20 September 2017

According to new data from App Annie, Americans spent around 12 billion hours on the top 10 video streaming apps on Android in the period ending July 2017. This number has grown 45% year-over-year. Those surveyed spent 80% of those 12 billion hours on YouTube app alone. YouTube comes pre-installed on most Android phones. Premium …

Hulu spending on content increases 20 September 2017

Hulu is expected to spend about 2.5 billion US $ on content in 2017 as it announced its plans to launch 7 new original series in the next 6-9 months according to Variety. This move comes after other streaming services announced their investment plans in original programming.

UK Teens lean towards YouTube 19 September 2017

According to a MediaCom study, around 70% of teens 13 and over subscribe to YouTube. From an ad-targeting perspective, this is pretty interesting since 64% of teens surveyed spoke about the product that a YouTuber has endorsed and 54% bought the product. Another interesting finding from the study was that Instagram was found to be …

Hayu SVOD service expands to other geographies 19 September 2017

NBCUniversal International’s SVOD service based on reality TV “Hayu” is going to be launched in Norway and shortly thereafter in Finland, Sweden and Denmark. Its reach will be expanded to 7 countries by end of 2017.

Hulu ranking higher than Netflix and Amazon in terms of usage 18 September 2017

64% of TV viewers watch Hulu more now than a year ago, according to a report by Hub Entertainment Research. According to the report, 56% of respondents watch more Netflix than 12 months ago. There was a rise in Amazon viewing too. There were greater number of respondents who used Hulu as compared to Netflix …

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