Nickelodeon hosts an interactive virtual streaming event to pioneer preschoolers engagements 01 April 2021
The aim of the virtual streaming event is focused on growing the brand better, helping families and children to connect better, helping the audience’s imagination and senses to be developed well, and above all educating the importance of teamwork. … Continue reading
Amidst second COVID-19 Wave, online streaming continues to soar 01 April 2021
The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online … Continue reading
35% increase in online paid users & up to 42% growth in subscriber revenue, OTT platforms are inflating 31 March 2021
The lockdown period barred everyone from stepping out but the OTT platform made room for online users to experience complete entertainment during those periods. Online users found solace with the entertainment list hence shooting a 35% increase in OTT … Continue reading
17% rise in the creation of original content for OTT platforms in 2021 31 March 2021
2019 spent Rs 1400 crore to create original content for India’s online streaming users but in 2021, this expenditure has jumped to a 17% growth, Rs 1900 crore. The reason for this sudden spike is due to the long … Continue reading
SVOD content streaming on social video platforms witnessed a 116% acceleration 31 March 2021
As per a research, there was a 116% increase in the social viewing of SVOD platforms. In January there was a hike of 932 million minutes when compared to February 2020, 432 million minutes. The rise in SVOD content … Continue reading
