OTT Customer Churn: Churn Management Strategies to Reduce Customer Churn 18 March 2022
The problem most OTT platforms face is the acquisition of new customers. It doesn’t matter how many new users you acquire if they end up on the churn after their free trial. So, in order to race ahead in … Continue reading
Steps to Sustainability in Broadcasting and Video Streaming 17 March 2022
Across the business world, companies have looked at different methods of approaching their sustainability strategy, as well as improving energy efficiency. For larger firms, environmental sustainability has become a key pillar of their social corporate responsibility plan. So where does … Continue reading
Have Your Own Branded Live Streaming Platform 17 March 2022
If you are running a live streaming business, then you must know that having your own branded live streaming platform is one of the basics yet must-have to build an impactful brand presence in the long run. For Muvi … Continue reading
Role of a Movie Recommender System in the Streaming Industry 17 March 2022
People are always short on time in this extremely busy world. When it’s time for a short break just to freshen up the mind, everyone prefers choosing from the options that are just a click away. I mean what … Continue reading
Live Streaming Must-have Tools in 2022 17 March 2022
The global live streaming industry is on rise both in terms of value and volume. According to a recent report, the total hours spent on mobile live streaming apps in 2020 was 482.5 billion, while the weekly reach of … Continue reading
How OTT is changing the Dynamics of the Media Industry 17 March 2022
The global OTT market is expected to reach over US$ 2,673 million in 2022 according to Statista. OTT has successfully leveraged the internet infrastructure to deliver content directly to the viewers bypassing the loopholes in the traditional distribution and … Continue reading
Securing Premium Video Content: How to Protect your Exclusive Content? 15 March 2022
Piracy alone costs the U.S. economy more than $29.2 billion per year and the costs of cybercrime are predicted to be $10.5 trillion in 2025. With the growing threat of online piracy, a secure streaming platform is the first … Continue reading
What is CPM, and Why is it Important for Business Marketing? 14 March 2022
Have you ever wondered; the scenario where there is no advertisement in the marketing world. What will the businesses do, how will they establish brand presence? How will they promote their business and solutions? An advertisement gives the very … Continue reading
Why Track Live Streaming Metrics? 14 March 2022
In the immensely spread internet space, streaming live content creates real-time engagement and expands business reach. By proactively engaging businesses with their prospects, live video streaming functions as a communication bridge between the enterprise and customers. Live events maximize user … Continue reading
Tips to Increase Video Engagement 14 March 2022
Video is the indisputable king of all content formats. Starting from business product/service advertisement to website traffic generation, improving social media followers to lead conversions; video content marketing has been the most preferred among business professionals. Video content is … Continue reading
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