Amazon takes on Netflix 28 April 2016
Amazon is upping its game to challenge other video streaming services like Netflix. As Netflix is reportedly going to increase prices, Amazon looks to cash in on the moment by providing a monthly plan at 8.99 USD instead of the … Continue reading
Multiple SVODs per home increase 28 April 2016
According to a research by Futuresource Consulting, a mixed impact was observed on pay TV and paid video even though digital video streaming consumption is increasing. Around 2000 people in UK and US & 1500 in France and Germany were … Continue reading
VOD advertising more engaging than TV alone 27 April 2016
Advertisers always have a dilemma where and when to showcase their ads on for maximum returns. A study was conducted by Ipsos Connect on behalf of Music Choice to find out the impact of video-on-demand platform (VOD) advertising over traditional … Continue reading
Twitter video streaming ads to help maintain position 27 April 2016
Twitter is struggling to keep up the advertising money from its social media rivals like Facebook, Instagram and Snapchat. Twitter’s shares are down 24% so far in this year. “Advertisers do have a lot of other options. Companies are experimenting … Continue reading
Cord cutting challenged by internet speeds 26 April 2016
Almost every main stream TV channel is available through internet video streaming services. Cutting the cord is an option for many seeking independence from high costs of cable. But the biggest challenge to internet based TV is internet speeds. Netflix … Continue reading
Video on demand services rise in South Africa 26 April 2016
According to a survey by Nielsen, video streaming platform like Netflix is gaining popularity in South Africa. The survey asked 30000 online respondents from 61 countries. It was found out that some form of video-on-demand programming was accessed by around 63% … Continue reading
Facebook camera app coming soon to enhance video streaming 26 April 2016
According to a report by the Wall Street Journal, Facebook is looking to launch a camera app dedicated for photo & video streaming and sharing. It is expected to be in a prototype stage and will feature a live streaming … Continue reading
Flash vs HTML5 as preferred online video player 25 April 2016
Video streaming players based on Flash still exist. Flash, Adobe’s popular player that faced a lot of heat from Apple, has given way for HTML5 based web video players. But Flash is still prevalent on many online video player sites, … Continue reading
OTT SVOD grows despite 20% giving up one service last year 25 April 2016
According to a study by research firm Park Associates, around 20% of U.S homes having broadband have given up at least one OTT VOD platform in the last year. At the same time, the number of subscribers for SVOD is increasing, from … Continue reading
Will Pay TV & OTT platforms co-exist? 22 April 2016
Many people are using both Pay TV and video streaming services. According to a report on Consumer Reports, around 47% of US households already use some form of video streaming service. Cord cutting is prevalent but in very small numbers. … Continue reading
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