Repetitive untargeted ads not liked by many 21 March 2016
According to the recent Nielsen survey, video-on-demand services having ads are growing. But consumers aren’t exactly happy with untargeted ads. Though a majority of them are of the opinion that they would like to watch free VOD content in lieu … Continue reading
Indonesia makes OTT regulations 21 March 2016
Regulatory bodies in Indonesia have mandated that Over the Top (OTT) content providers have to form a permanent business entity in the country. This has to be done by April, 2016. This would mean that OTT content providers like Facebook, … Continue reading
Cord shaving – a new phenomenon in the UK 21 March 2016
Nearly 70% of people in Britain say that they subscribe to some form of live or on-demand video streaming. Most are cutting down on their TV packages, that is, ‘cord shaving’. According to Nielsen’s Global Video-on-Demand report, the most popular … Continue reading
Teens and young adults more likely to cut the cord 18 March 2016
According to a report by Nielson that surveyed more than 30,000 people from 61 countries, it was found out that 65% of the people watch video-on-demand in some form. The younger the people, the more likely they were to cut … Continue reading
OTT and TV Everywhere are evolving 18 March 2016
According to Digitalsmiths Q4 2015 Video Trends Report, there has been a decrease in demand for à la carte channels. The reason for this could be OTT services. Also there has been a decrease in the percentage of people wanting … Continue reading
46% in Germany interested to switch to OTT 18 March 2016
There has been an increase of 60% in people of Germany wanting to replace cable/satellite TV with Over-the-Top connected TV services. This is according to a survey by market research institute, TNS Infratest conducted for Zattoo – an internet TV … Continue reading
Faster internet and shorter videos on demand 17 March 2016
4G mobile internet is a big bet for telecom operators and content owners alike in India. Coupled with smart devices, video streaming to the masses is expected to gradually increase. There are already 66 million unique video viewers and around … Continue reading
Ads okay with free video streaming content 17 March 2016
According to a recent survey by Nielsen, it was revealed that a majority of individuals find ads annoying, and many are ready to block them. Despite this, almost 60% expressed that they are ok with ads if they are getting … Continue reading
Ad impressions increase for OTT TV, drop for desktop 17 March 2016
According to Viant’s year in review report, advertisers spent $7.5 billion on video ads in 2015. This was a growth of 42% over 2014. There was a decrease of 9% in ad impressions for computer devices, and there was a … Continue reading
Cord cutting not on most users’ mind 17 March 2016
According to a survey by consumer analysis specialist Nielsen, traditional Pay TV is still the highest preferred platform. Around a quarter of the people surveyed said that they pay for subscription based video-on-demand services like Netflix, Hulu or Amazon. Asia … Continue reading