Data analytics leads to better ads 18 February 2016
Data can play a huge role in increasing relevance and revenue of ads on TV and video streaming services. According to Sky, UK’s leading Pay TV operator, targeted commercials using analytics (AdSmart) received lower channel switching than the non-targeted ones. … Continue reading
OTT can still learn from PayTV 18 February 2016
While there’s a lot of news about the growth of OTT and the fall of Pay TV. But there is still a lot that OTT can learn from the traditional PayTV. According to a study by Digitalsmiths, it is seen … Continue reading
10% of US homes will have OTT by 2019 18 February 2016
According to a study by SNL Kagan, it is predicted that 10.3% of US homes will have over-the-top (OTT) services. Number wise, there will be a jump to 12.9 million in 2019, up from the current 10.5 million. The research … Continue reading
OTT norms for 2016 17 February 2016
Over 30% of UK houses with broadband have atleast one video streaming service, and the numbers are growing. It is growing so well that anyone who doesn’t have an OTT solution is building one. The competition is huge, with Netflix … Continue reading
Live Streaming record at Grammys 17 February 2016
The 58th Annual Grammy Awards was live streamed online by CBS. Though there were a few technical glitches, CBS claims to have record highs. Live streaming numbers increased by 247% and the number of unique users increased by 192%. CBS … Continue reading
How OTT providers can stay ahead of each other 17 February 2016
Netflix alone has 67 million and 12 million paid users in North America and Europe respectively. With numbers like this, it is no surprise that others are trying to cash in on the Netflix model. Other VoD players like Amazon … Continue reading
Apple to launch its first original TV series 16 February 2016
News of Apple starting to work on its first original TV series is in. Reports suggest that it will be live streamed through Apple Music. The show will be called ‘Vital Signs’ and will star Dr Dre, the Beats co-founder. … Continue reading
Live streaming of sport events on the rise 16 February 2016
Live streaming of sport events is increasing in viewership every season. The Super Bowl 50 racked up 3.96 million online viewers, setting up a record of sorts. There were a few glitches in the live transmission of this because of … Continue reading
Connected devices on the rise 16 February 2016
Connected devices usage has increased multifold in this time of on-demand content like VoD, OTT, etc. They are being used throughout TV viewing, and not just while commercial breaks. Also TV is no more the locus of entertainment in the … Continue reading
VoD OTT penetration is increasing 16 February 2016
According to eMarketer, 186.9 million people in the US will be consuming video content via apps or sites like Hulu, YouTube, etc. Video on demand (VoD) services has been growing rapidly over the last 5 years. It is estimated that … Continue reading
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