Live Streaming: Resurrecting The Phenomenon For Bigger Audience Growth 10 February 2016
NBC recently scored the highest-rated Democratic debate since October, pulling in more than 10 million viewers. CBS scored with more than 43 million viewers for the Jan. 17 Broncos-Steelers matchup, the highest-rated AFC divisional playoff game in the last 21 years. Nearly … Continue reading
OTT ads pushed by Showtime during SB 50 09 February 2016
Considering the huge viewership during the live streaming of the mega event – Super Bowl 50, Showtime has taken a non-traditional approach in promoting its OTT offerings on the ads. The ad showed Sia in “Unstoppable” highlighting the OTT services, … Continue reading
Video game streaming is becoming huge 09 February 2016
Video game streaming is huge today – yes, viewers who like watching others play video games. Services like UStream and YouTube have cashed in on this phenomenon. According to a report on the Geek.com, in which they have used a … Continue reading
Comcast eyes the Oscars in video-on-demand 09 February 2016
With the success of Super Bowl 50 live streaming by CBS, Comcast is now eyeing the Oscars for live streaming the Oscars! They are driving content on their video-on-demand platform for the promotion of VoD rentals. One such is “Best … Continue reading
CBS reports record video streaming of SB 50 09 February 2016
The live streaming of Super Bowl 50 has broken all previous records, claimed CBS. According to them, viewership of the big game reached 3.96 million on streaming devices like laptops, PCs, smartphones, tablets and connected TVs like Apple TV, Roku, … Continue reading
Motornation.tv launches its VoD Website & Roku Channel powered by Muvi Studio 09 February 2016
New York, 9th February, 2016 – Muvi, a popular cloud-based Video Streaming Platform by New York-based tech company Muvi LLC, announced the launch of Motornation.tv (https://www.motornation.tv), a new Multi-Screen VOD service. It is available on Web and also on Roku … Continue reading
OTTs fuel video streaming in India 08 February 2016
Video streaming distribution in India is taking up a significant market. Broadcasters are now eyeing OTT as a means to reach the end consumer directly. Most content providers have banked on YouTube to gain popularity before moving on to their … Continue reading
81% of American homes use VOD/DVR 08 February 2016
The Leichtman Research Group (LRG) has published a report which shows that almost 81% of American households have VOD/DVR or use a SVOD service like Netflix, Amazon or Hulu. These numbers have been steadily growing over the past 2 years. The … Continue reading
Spotify gets into video streaming 05 February 2016
Spotify has launched video services. Originally founded as music apps (like Pandora), Spotify too has taken the cashing-in route to video streaming. It always has been innovate or die; and when video on demand is the leading the internet, what … Continue reading
OTT services are modernizing ad industry in Asia Pacific 05 February 2016
Asia Pacific is being fueled by IPTV, Direct to Home and OTT services. A report from video delivery provider, Edgeware, says that by 2018, this region will become the 2nd largest in the OTT sVoD market. There is a drive … Continue reading
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