Online Video Still Has Some Ground To Cover Before It Can Replace Linear TV 17 December 2015
With parents spending more time at home than non-parents, this group watches both more online video and linear TV than non-parents. Continue reading
Industry Anticipating An IP-Only Transformation By 2025 16 December 2015
There is widespread expectation that broadcasters will be using IP for live production in the next 10 years, according to new research conducted by Futuresource Consulting. Continue reading
Telcos and Cable MSOs In Focus For Digital Advertising In 2016 16 December 2015
In the video streaming segment, Verizon and Comcast have to compete against established players like Hulu, Netflix, and HBO. Continue reading
Quality Is What Will Win You The OTT Race, Not Big Data 16 December 2015
So how can online video delivery surpass traditional TV? In order for OTT to win out, it needs to redefine success by combining quality of content with quality of experience (an area where traditional TV enjoys near-total consistency). Continue reading
Rather Than Original Programming It’s On-Demand Driving Subscriptions 15 December 2015
January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content. Continue reading
Cord Cutting In US Is Accelerating, Says eMarketer Survey 15 December 2015
Cable and satellite providers will steadily lose customers through 2019. The number of US households subscribing to cable TV will drop 0.4% this year, while the number of US households subscribing to satellite TV will drop 1.5%. Continue reading
BBC Three’s Only Only Avatar Signals A Monumental Shift 15 December 2015
BBC Three is primarily aimed at the younger generation, featuring shows such as Family Guy, Russell Howard’s Good News and Bad Education. But, according to research undertaken by the BBC, the move will suit the demands of young viewers. Continue reading
Growth Hack : Working Out Content Rights & Release Windows 14 December 2015
Distributors have to now take cue from the success of VOD services who have helped brought premium content in short windows to the audiences and have clarity of thought on shortening all release windows. The lesser time they take, the more interested the audience is. Continue reading
For Some Reasons, TV Industry In Ireland Is Dodging The Truth 14 December 2015
TAM’s explanation is an undefined reference to “fragmentation”. But it insists – and this is the key part for advertisers – that there has been absolutely no fall-off in live TV consumption. Continue reading
Netflix Accounts For Nearly 20% UK Broadband Households 14 December 2015
Overall 58% of U.K. broadband households used a video streaming service or player within the past 30 days. Continue reading
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