Hollywood Rethinks Its Netflix Strategy As Cord Cutting Pandemic Spreads 24 September 2015
Time Warner CEO Jeff Bewkes said his company tries to sell its old shows to video on demand streaming services without taking subscribers away from the cable-TV bundle that is the basis of the TV industry’s business model. “You don’t … Continue reading
Live TV Rules, Americans Still In The Awe Of Broadcasters 24 September 2015
Americans like TV on TV. They also prefer live TV, and more are relying exclusively on over-the-air TV. Those are some of the takeaways from Nielsen’s “Total Audience Report” for 2Q 2015. In terms of watching TV on a … Continue reading
Gloves Are Off : Cable Companies Resort To The One Final Weapon Against Netflix 23 September 2015
A big chunk of Netflix’s streaming content has always been old seasons of popular TV shows. And these shows are licensed from traditional media companies that are, increasingly, seen as direct competitors to Netflix. This relationship has been precarious from … Continue reading
8% of Dutch Likely To Cancel TV Subs In 2 Years 23 September 2015
Eight percent of Dutch consumers expect to cancel their TV subscription in the next two years as more programming becomes available online on VOD services. The share of consumers who want to keep their TV subscription in order to … Continue reading
VAB Report Establishes Connection Between TV Ads & Website Traffic 23 September 2015
The Video Advertising Bureau (VAB) has published a new report showing a direct link between a brand’s website traffic and TV advertising. The VAB is an advocacy group devoted to providing advertisers and their agencies with the “most current, complete and actionable media … Continue reading
Media Companies Have To Say ‘NO’ To Netflix For Content 23 September 2015
While the rise of digital video platforms has resulted in lower advertising revenues for media networks, popular shows have found their way to streaming services, thereby boosting content licensing revenues. However, the media companies are now giving a second … Continue reading
Thanks to HBO , Mobile Streaming Revenues Have Tripled in The United States 23 September 2015
It’s hard to believe how quickly things can change. A few years ago the prospect of watching a movie or a show on a computer was not a pleasant one. Quality wasn’t great, and there weren’t very many options … Continue reading
57% Of Cable Subs Use SVOD As Per Digitalsmiths Survey 23 September 2015
Video metadata specialist Digitalsmiths published its Q2 2015 Video Trends Report, and found that 57.7 percent of consumers in the U.S. and Canada subscribe to a subscription based video on demand service such as Netflix, Hulu, or Sling TV. This … Continue reading
Second Screens Are Becoming ‘First Screens’ Across The Globe: Irdeto 22 September 2015
A new global research from Irdeto finds that second screens are now becoming ‘first screens’ in living rooms across the globe as laptops and smartphones are outpacing set-top boxes (STBs) and smart TVs in the connected living rooms. With … Continue reading
Cord-Cutting Trend A Boon For The Likes Of Apple & Akamai 22 September 2015
The percentage of U.S. online households that don’t pay for cable or satellite TV service rose to 18.3% in the third quarter from 14.1% a year ago and 10.9% two years ago, according to the latest survey by Robert … Continue reading
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