Targeted Ads Offer Hope Amidst TV Business Churn 30 September 2015
Where the audience goes, the dollars follow. This governing principle of media advertising is working against the traditional TV industry today, as a new viewing pattern challenges the conventional ways of doing business. The most recent evidence surfaced in August, when … Continue reading
Chromecast Will Change The Way VOD Services Are Viewed In India 29 September 2015
Tabloids are abuzz with the upcoming Google Nexus event but there’s something even bigger coming up. Launch of the new Chromecast device! There has been a lot of talk in the past about people cutting the cable cord and … Continue reading
Netflix Is Going Hollywood On Its Own But Will It Survive? 29 September 2015
Netflix is evolving into something that more closely resembles a movie studio, as it continues to shoot and produce more original TV shows and films itself, and reduce its reliance on outside companies for content. According to reports, the video streaming … Continue reading
Success of Empire Prepares A New Road Map For Television 29 September 2015
Last year’s breakout series “Empire” stormed back onto television Wednesday, drawing 16.2 million viewers, according to Nielsen, at a time when most other shows struggle to maintain an audience’s interest. But what the television industry wants to know is what happens over the … Continue reading
Apps Replace TV As America’s Most Engaging Pastime 29 September 2015
The intersection of connectivity, app functionality and mobility have given rise to a new phenomenon. Call it interactive, call it enhanced or social. Whatever you name it, it’s changed the way we watch TV. Just how big is the impact? … Continue reading
Key Reasons Why TV Is Taking The Dip 29 September 2015
Traditionally, fall premiere week for broadcast television networks has been a sparkling time of peak sampling as millions upon millions of viewers tune-in to new and returning shows. Save for 16 million viewers gobbling up Fox hip-hop drama Empire on Wednesday … Continue reading
Verizon Looks To Reinvent The TV Ads Model With Go90 29 September 2015
Verizon’s much awaited internet TV service Go90 will hit the web this week and the industry is abuzz! TV advertising won’t change much, just like it didn’t after the inception of VOD platform Netflix. The same 15 & 30 … Continue reading
Perform Group’s New Live Streaming Service Aims To Be The Netflix Of Sports 28 September 2015
Sports media company Perform Group is taking steps to launch a live streaming service, saying it is positioning itself to become the “Netflix of sports.” The yet-to-be named subscription product, which will launch in 2016, is an over-the-top service … Continue reading
Game On! Gaming Competitions Are The New Live Sports Events 28 September 2015
In an attempt to lure millennials back to television, Turner Broadcasting Systems will begin live streaming video of gaming competitions during prime-time on Friday nights next year. The network, which created its own league with WME/IMG as part of the effort, … Continue reading
Wurl Releases A New Video Viewing Index And It Has Some Surprising Facts 28 September 2015
Mobile and OTT platforms are cutting into overall video usage patterns, but traditional pay TV still leads the way – by a big margin.That’s according to streaming video platform vendor Wurl, which introduced a U.S.-focused index called AMOV (an acronym … Continue reading
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