95% of OTT Subs Unwilling To Let Advertisers Near Their Data 06 August 2015
95% of consumers using catch up OTT video services are unwilling to allow media companies to share their personal data with a third party, according to the findings of the KPMG Media Tracker. The survey of 1,500 households revealed … Continue reading
Here’s How Streaming Service Crackle Will Start Acting Like a Linear TV Network 06 August 2015
Two weeks after becoming the first VOD network to start sharing ratings information, Crackle is taking another page out of the linear playbook: It will begin programming television, just like a network. In the latest addition of its “Always On” service, … Continue reading
‘Scandal’ & ‘Grey’s Anatomy’ Among Those ABC Shows Fueled By VOD Viewing 06 August 2015
Tablet and VOD viewing continues to beef up ratings for TV series, particularly when folded into live+same day viewing and four-week old DVR ratings. That was one of the takeaways from ABC’s luncheon panel “Videobiquity” on multiplatform viewing, and … Continue reading
USA Creates Special VOD Ads Starring Characters From the Show You’re Watching 06 August 2015
All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one of the season’s most ambitious moves yet. As the comedy … Continue reading
BBC Worldwide In VoD Pact With India’s Tata Sky 06 August 2015
BBC Worldwide, the commercial arm of the British Broadcasting Corporation, is to launch its first VoD service in India following a deal with DTH provider Tata Sky. The company will offer subscription (SVoD) and transactional (TVoD) services in eight Indian metropolises. BBC … Continue reading
Disney Sees OTT Five Years Out As A Viable Competitor 05 August 2015
The rumors that ESPN’s days as heavyweight champion are over are vastly overstated. Or so says Robert A. Iger, chairman and CEO of The Walt Disney Company. During the company’s Q3 2015 earnings call. Before diving into specific financial … Continue reading
5 Reasons Broadcasters Need an OTT Strategy 05 August 2015
Will 2015 be the tipping point for over-the-top video (OTT)? Around the industry, the answer is a resounding yes. Erik Huggers, president and CEO of VEVO, recently predicted 2015 would be a “break-out year” for the technology, and Park … Continue reading
As TV Programming Moves To Apps, A Chance To Put The ‘M’ Back In MTV 05 August 2015
The rise of over-the-top, or OTT video services has made lots of legacy content viewable again. Could it bring back the music video, too? In early July, A+E Networks announced the launch of Lifetime Movie Club, the television network’s … Continue reading
MLB Inks $600 Million Pact with NHL to Handle TV, Streaming Distribution 05 August 2015
Major League Baseball’s media division has announced a six-year deal with the NHL, under which MLB Advanced Media will take over the hockey league’s TV broadcasting and online video on demand operations. Under the terms of the pact, MLBAM will pay the … Continue reading
How Baseball’s Tech Team Built The Future Of Television 05 August 2015
It was the first week of April, 2015, and New York’s Chelsea Market, typically packed with hordes of noisy tourists, was quiet. It was close to midnight, but five stories above, things were tense. The building is a former … Continue reading
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