Rentrak and Viacom ink TV ratings & VOD measurement deal 07 May 2015
Rentrak has entered into a TV ratings and Video on Demand system measurement agreement with Viacom Media Networks. Viacom will utilize Rentrak’s Advanced Demographics measurement capabilities, which include Rentrak’s viewing information and integrated purchase information from IRI, Shopcom and IHS … Continue reading
Netflix asks FCC to reject AT&T-DirecTV merger unless changes made 07 May 2015
Netflix Inc has urged the U.S. Federal Communications Commission to reject the pending US$48 billion merger of AT&T Inc and DirecTV unless its concerns about the deal are addressed. A Netflix spokeswoman said on Tuesday that the video streaming site does … Continue reading
Cord Cutting Over The Horizon : 5 Reasons Why OTT VOD Is Going To Rule 06 May 2015
A decade back, not owning a TV was because you could not afford it. Today, it’s the ‘in-thing’. Yes, and they call it ‘cord cutting’. Even more, it’s the most reasonable thing to do because you could watch TV … Continue reading
In Defense of TV – It’s Actually ‘VT’ 06 May 2015
With Upfronts right around the corner, there’s a lot of talk about what’s next for the television industry. Some analysts and observers believe that traditional television, from our viewing habits to the way we do business with advertisers, has changed … Continue reading
27% of US broadband households own streaming media device 06 May 2015
Parks Associates announced new research today showing 27% of US broadband households now own a streaming media device with video on demand technology and nearly 90% of these households have these devices connected to the Internet. The firm’s Q1 2015 consumer survey reveals … Continue reading
4-day-old cable VOD ads are more effective than standard TV commercials, finds Canoe 06 May 2015
Cable industry advanced advertising consortium Canoe says ads stay fresher over time on cable VOD. Citing research conducted by Frank M. Magid, the joint venture said that ads on cable video on demand service that were viewed four to seven days … Continue reading
Pay-TV Can Play With OTT, finds Amdocs 06 May 2015
Over-the-top services are slowly chipping away at traditional pay-TV subscriptions. But, according to a new study, there’s a fairly simple way for pay-TV providers to hold on to their revenue. In a global survey of thousands of pay-TV customers, Amdocs … Continue reading
Here’s why Apple sees a huge opportunity for Apple TV 06 May 2015
Apple TV hasn’t generated a whole lot of buzz lately, but it’s still a big part of Apple’s overall strategy. In fact, Apple plans to unveil a new version of its Apple TV for multicast video on demand services, including … Continue reading
Cable TV industry goes from high to low in a year 06 May 2015
It hasn’t been a good year for television. That seems clear from this year’s annual convention of the nation’s pay-TV industry here. The lofty expectations from last year’s gathering of the National Cable & Telecommunications Assn. have given way to this year’s … Continue reading
IPTV subscribers increase nearly sevenfold in 6 years 05 May 2015
The number of IPTV platform subscribers rose by nearly seven times as of the end of last year since the system’s launch in 2008, the Korea Communications Commission said Sunday. The number jumped to 10.83 million as of the end of … Continue reading
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