As 2024 draws to a close, we at Muvi take immense pride in reflecting on a year marked by unparalleled innovation, growth, and achievements. Our team has worked relentlessly to continuously push the boundaries in the streaming industry. From empowering … Continue reading
As 2024 draws to a close, we at Muvi take immense pride in reflecting on a year marked by unparalleled innovation, growth, and achievements.
Our team has worked relentlessly to continuously push the boundaries in the streaming industry. From empowering creators with tools that enhance content workflows to rolling out features that redefine audience engagement, every product update has been designed with the user’s needs in mind.
This year, Muvi brought innovations across all its product portfolio: Muvi One continues to elevate the benchmark for end-to-end OTT solutions with new features like Per Title Encoding, Multi-Language Translation, and Integrated monetization options.
While Muvi Live received new updates such as a Paywall, Analytics, Record Meetings, and Password-protected streams, Muvi Flex introduced unparalleled flexibility for Media Asset Management with the Muvi Connect extension for Meet, Zoom, and Teams. Muvi Playout revolutionized linear broadcasting workflows with dynamic ad creatives and real-time analytics.
Most notably, 2024 witnessed the exciting launch of Muvi TV, the first-of-its-kind video streaming platform designed exclusively for creators to monetize their content via pay-per-view.
Also, this year, the G2 Annual Winter Report recognized Muvi as a “Leader” in the “OTT Platforms” segment for the Asia-Pacific region.
As we wrap up 2024, we promise to continue our commitment to innovation in streaming standards and helping our users thrive in their OTT businesses.
First, we will highlight the ground-breaking feature updates, we did for Muvi One, and then we will explore the platform updates for Muvi Live, Muvi Flex, Muvi Playout, and Muvi TV. Let’s start.
Content Workflow: Streamline your content management workflow with the flexibility to draft, publish, and schedule content, optimizing the entire workflow with faster turnaround times.
Per Title Encoding: This smart feature analyzes individual video/audio titles to determine the best encoding settings, reducing bandwidth usage while maintaining exceptional streaming quality for your audience.
Document as a Content-Type: Expanding the content possibilities, we now support documents as a content type. Whether it’s eBooks, PDFs, or whitepapers, you can effortlessly upload, manage, and distribute document-based content through Muvi One.
Support for Payment on Third-Party Sites/Apps: This flexibility enables seamless payment integration, allowing you to capture revenue across multiple platforms and reach a wider audience.
Role-Based Access Control (RBAC): With Role-Based Access Control, you can now manage user permissions precisely. Assign specific roles and access levels to your team, ensuring security and efficient platform management.
Android In-App Purchases: Monetize your Android apps like never before with our Android In-App Purchases feature. This update simplifies the process of offering subscriptions, one-time purchases, and other paid features directly within your streaming app.
Ad Creative – Upload Your Own Ads: Take control of your ad campaigns with our Ad Creative feature. Upload and manage your own advertisements, providing you with complete creative freedom and the ability to tailor your ad strategy to suit your brand.
Ad Blocker Detection: Combat ad revenue loss with Ad Blocker Detection. This smart feature identifies users with ad blockers and offers customizable options to ensure your monetization efforts remain unaffected.
Multi-Language Translation: Break language barriers with Multi-Language Translation. This feature enables you to translate your platform content into multiple languages, making it accessible to a global audience and enhancing user engagement.
Lossless Audio: Elevate your audience’s listening experience. Deliver crystal-clear sound quality that ensures your audio content stands out, whether it’s music, podcasts, or audiobooks.
Responsive Website: We revamped our platform’s web interface to be more responsive than ever. Your streaming website will adapt seamlessly to any screen size, offering an optimized and engaging user experience on desktops, tablets, and smartphones.
Usage Dashboard: This intuitive tool provides real-time insights into key infra components such as bandwidth, storage, etc for the current infra billing cycle, helping you make data-driven decisions to grow your business.
Paywall in Live: Monetize your live streams with a secure paywall. Charge viewers seamlessly for accessing premium live content, unlocking new revenue streams.
Analytics: Gain actionable insights into your live stream performance. Track key metrics for attendees, events, devices, and geography for a comprehensive performance analysis.
Record Meetings: Record and share live streams across platforms with just one click. Save on costs by archiving and re-using live streams as per needs.
Broadcast Meetings as a Live Stream: Transform meetings into live events. Share your online sessions with a broader audience in real time for enhanced engagement.
Password-Protected Live Streams: Add an extra layer of security with password protection. Ensure only authorized viewers can access your live streams.
New UI for Meetings: Experience a sleek and intuitive interface for meetings. Enjoy enhanced usability and a streamlined responsive layout on desktop, tablet, or mobile browser.
Revenue Analytics Track your earnings with comprehensive Revenue Analytics. Monitor revenue from live streams and identify growth opportunities.
Shareable Link in Content Library: Easily share content with a unique link, simplifying collaboration and distribution across teams and platforms.
Per-Title Encoding: Optimize video/audio quality, bandwidth, and storage with per-title encoding, leading to significant savings in infra-cost.
Skip Encoding: Save time by skipping unnecessary encoding for already optimized media files.
Lossless Audio: Provide pristine audio quality for a superior listening experience to your users across platforms.
Resolution Selector in Player: Allow your users to choose their preferred resolution for seamless playback on desired devices.
Ad Blocker Detection: Identify users with ad blockers and send them with an alert pop-up for disabling the blocker to stream forward the content.
Muvi Connect: Automatically sync and archive meetings and webinars recordings from online platforms like MS Teams, Google Meet, and Zoom.
Ad Creatives: Upload and manage your custom ads, taking full control over ad inventory and monetization.
Usage dashboard: Access real-time analytics on storage and bandwidth usage for better media management on your platform.
SCTE 35 Ad Markers: Implement seamless ad insertion into your playout broadcasting with SCTE 35 markers, ensuring precise timing and a smooth viewing experience for viewers.
Ad Creatives: Upload, customize, and manage ad creatives for better control and effective monetization of your playout content.
Analytics: Gain valuable insights into your channel’s content performance, audience engagement, and viewer behavior to optimize your broadcasting strategy.
Usage Dashboard: Monitor playout performance and usage metrics in real-time, helping you make informed operational decisions.
In August, we introduced Muvi TV, a platform tailored for individual and small content creators to monetize their video and audio content through a Pay-Per-View (PPV) model.
This first-of-its-kind video marketplace enables creators to sell their content globally, accepting payments in over 135 currencies, thereby expanding their reach and revenue potential. Muvi TV offers a user-friendly interface, allowing creators to set up and start selling their content within minutes.
The platform retains a 9% commission, ensuring that creators keep 91% of their earnings. Additionally, Muvi TV provides features such as content protection, analytics, and marketing tools to help creators manage and grow their digital content business effectively.
Such innovations underscore our team’s commitment and vision to stay ahead of industry trends, prioritize customer needs, and ensure our users have the best tools necessary to thrive in a dynamic streaming landscape.
We are excited to carry this momentum into 2025 and beyond, continuing to deliver excellence and innovation in the global OTT industry.
Thank you for being a part of our journey!!!!!
Written by: Richi Milan
Richi is a passionate content marketing enthusiast with hands-on experience in strategizing and creating compelling content. Currently, working with world's best OTT platform provider - Muvi. Dive-in and explore the OTT-verse with Richi!!
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