Making your Indie film with a powerful script and talented budding artists is just the beginning. The real fruit of your labor comes when people watch it. And this comes when the movie is well-promoted. Probably, marketing films to a niche audience is one of the monumental challenges that an indie filmmaker faces. Needless to say, the current global lockdown is definitely adding to these promotional challenges.
Well, there has never been a more opportune time than now for indie filmmakers to make all your film content available to your niche audience directly. Yes, that’s possible with a video streaming platform.
This guide will take you through simple steps that will help you stream your Indie film content without you having to go through marketing struggles.
Create your own Indie Film Streaming Website
Yes, in today’s connected world, it is so easy to go on a website, even with video content. So, there’s absolutely every reason for you to have your own, exclusive indie movie streaming website. This can serve as a home base for all movies that you produce. Moreover, your audience can even get updates about your next film launch or about upcoming documentaries as well.
If you are short of any idea about how to go online with indie films, all you need to do is sign up with an end-to-end video streaming platform.
Having such a platform will help you deploy your streaming service instantly. Right after you provide all necessary details, you will have your account set up and can preview it instantly.
You can also go forward and Purchase the Subscription directly if the website appeals to you.
Customize your streaming website the way you want
Every indie film maker has a creative perception specific to him or her. And most of the time, it reflects in the movies too. So why not have your creative impression planted in the look and feel of your streaming website too?
Here, customizing your website will do the job for you!
You can use a template that feels appropriate with your style and creative persona. You can also go for a powerful visual designer to bring in any aesthetic enhancements to your Indie film streaming website.
Add your logo and banner and have it completely white-labelled!
Upload all Indie Film Content
Right after you complete the customizations,it’s time to upload all your indie video content on the CMS. You can go for uploading a single video file or choose to upload all the indie movie content together at a time right from your personal computer.
An end-to-end streaming platform like Muvi will support multiple import options for uploading content from 3rd party cloud drivers.
So, if you have your movie content in Dropbox, OneDrive, Google Drive or Box.net, you can conveniently upload all of them to an Advanced CMS. Right after you are done, you can also instantly preview them.
Set Monetization Model for your Indie film Content
The best part about having your own On-demand Indie film streaming website is that you don’t have to worry about how your movie can make revenue. You can use multiple monetization models right away to monetize all your films the way you want.
You can put some of your indie film and documentary content on Pay per view(PPV) and some on Video Ad-Supported(AVOD) model.
You can even go for a complete Subscription(SVOD) or Transactional(TVOD) model for your streaming service. You also have the liberty to combine and segregate monetization models for different categories of content.
A good streaming platform like Muvi supports multiple currencies and you can also link your own payment gateway.
Check out our blog on Elements of a Secure Online Video Platform here!
Go for Brand Expansion with multilingual Subtitles
When you are an indie filmmaker, you mostly have a diverse audience segment. And when you stream content with multilingual subtitles, you can easily reach a vast segment of audience, which you used to be unsure about reaching even after your film could make it to the film festivals.
Moreover, you can expect viewers or subscribers to increase as your unique indie film content is available for them any time and at any place.
Market on Social media and Go Live
Getting marketing exposure for your film tough earlier, right?
Well, when you are live on OTT platform, you can announce your online presence to the world through social media directly. Hence, you do not need to depend on any marketing agency. You can also use marketing channels like emails and text messages to let movie lovers know about your content rich indie film streaming service.
Promote your films with a teaser on social media that will spark audience curiosity. Once done, you will find a spike in numbers of viewers, subscribers and viewer engagement.
Finally, setting aside all the constraints that used to make it difficult to launch your film, you can now go live with your exclusive indie film website.
There you go!
Your indie films now have their way to reach your audience and make a mark.
Take our 14-Days Free Trial Now to get started!