2020 was the year of video. As video streaming has surpassed all other media in the age of self isolation and lack of human contact, everyone has started to look for human connection right now and what better way than video to fill up the void! Global video streaming revenue is predicted to reach US$108,306m by 2025 according to Statista. As we near the end of 2020, here are the most notable video streaming trends to watch out for in 2021.
The most popular video streaming trend is live streaming. Live streaming kicked off in 2020 due to the pandemic as business began to go virtual. Due to its more personal and public-facing approach, it received a huge boost.
We can all thank Twitch for making live streaming popular before this year. Although it started with gaming streams, it soon began to branch out into other types of video.
You see, live streaming is extremely popular amongst millennials and that’s why 82% of audiences preferred live video to social media posts as it is clearly more engaging and draws more attention.
Read our blog Stream like a Pro: Ways you can Boost Live Streaming Viewership to get a detailed analysis of increasing engagement to your live streams.
Why should you use live video over pre-recorded content? There are several advantages:
Webinars or webcasts, is a standalone video streaming trend that has taken over the internet after COVID-19. Since in-person seminars are no longer possible, web seminars have become a video marketing trend where members of an organisation present themselves online before a virtual audience. As the name suggests, a ‘webinar’ is a seminar on the web, allowing anyone with a link or invite to access the information.
Findings of a recent survey has shown that 70% of respondents moved physical events to a virtual platform as a result of the COVID-19 pandemic. And since the virus isn’t going to go away anytime soon, this video streaming trend of hosting virtual webinars will be an enduring feature that would keep businesses moving forward in 2021.
For more details about shifting your business to a virtual platform, read our blog How to Take your Business Virtual amidst the COVID-19 Pandemic?
One reason for the webinar’s popularity is that it doesn’t use heavy video production values. You just need a person for presenting a webinar and an online video platform like Muvi to host it online.
The benefit of hosting a webinar is that it helps establish your business as a trusted expert in your industry and builds brand awareness which in turn helps retain customer loyalty.
This has proved to be a lifesaver for businesses in 2020 – so people will likely be reluctant to let it go next year.
Due to the COVID-19 situation, video conferencing has become the primary mode of communication for businesses. Although physical conferences have their own appeal, video conferencing proves fierce competition.
Businesses are now turning to video conferencing for multiple purposes like sales pitching, daily team meetings, annual meetings, product launches, employee onboarding interviews, etc. Gartner HR Survey shows 86% of organizations are conducting virtual interviews to onboard candidates after the pandemic.
The dominating tools people are using are Zoom, Google Meet and Microsoft Teams, with the verb ‘zooming’ now popularly used.
Muvi’s highly customizable platform allows you to integrate online video conferencing solutions such as Zoom, Google Meet and Microsoft Teams to your website and mobile applications for you to host and monetize online meetings. For more information refer Zoom and Online Meetings Integration.
Although 2021 might offer more flexibility, video conferencing has clearly made its mark on the business world. So, we expect it to remain in the video streaming trends next year.
Schools, colleges, universities all over the world have closed for safety reasons and education has shifted to a more safer virtual platform. The outlook of imparting education has changed dramatically, with the distinctive rise of e-learning, whereby teaching is undertaken remotely and on digital platforms.
In response to this growing trend, Muvi’s eLearning platform has witnessed an incredible demand among educational institutes. Our eLearning solution supports both on-demand videos and live streaming and tutors can easily impart virtual education to students without any technical hassles.
Learn how you can launch your eLearning platform by reading our blog How to Launch and Manage your eLearning Platform.
This rapid move to online learning is going to stay and the integration of information technology in education will be further accelerated as a video streaming trend in 2021 wherein it will eventually become an integral component of basic school curriculum.
The most notable of live streaming trends rests on how social media platforms like Facebook, Periscope, and Instagram have established two-way traffic when it comes to live streaming. The use of live chat for audiences to communicate with live broadcasters has resulted in the popularity of live streaming among both businesses and consumers. Top social media platforms for video marketing include Facebook, Instagram and YouTube.
The dynamics of the Video Streaming industry has evolved rapidly in 2020 will turn out to be one of the most used technologies in the upcoming year, with more emphasis on the use of live video. Which of the video marketing trends are you most looking forward to sticking with in 2021? Leave a comment below. For us, it’s got to be live streaming!
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Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
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