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SVOD to rise by 85% in China

According to a new research, China will account for 85% of Subscription Video on Demand (SVOD) customers and 78% of online video sector revenues in the Asia Pacific region by 2022. According to some research studies from Media Partners Asia (MPA), the factors that drive the growth of SVOD in China include large-scale investment in …

Hulu subs likely to end their linear TV service

Cord-cutting is increasing for customers of OTT service Hulu , with the biggest Q1 drop in pay TV subscribers as reported by researcher M Science, according to whom, Hulu subscribers are more likely to discontinue their cable, satellite or telco TV service. Pay TV subscribers decreased by 7,62,000 in Q1 which is the largest first- quarter …

OTT devices and services market expected to reach $165.13 billion by 2025

As per a new report by Grand View Research, Inc, the global (over-the-top) OTT services market is estimated to reach upto US $165.13 billion by 2025. The increasing penetration of mobile devices including smartphones and tablets and technological advancements in consumer electronics devices like smart TVs are factors that are expected to propel the OTT …

Netflix content library worth $12 billion

Despite talks about how quickly Netflix is burning through cash, the top ranked SVOD provider is seeing tremendous growth in the value of its content library. As per Morgan Stanley estimates, Netflix’s program library was worth $12 billion at the end of Q1. Original content has gone up in terms of asset valuation from 5% …

Number of U.S TV Homes with multiple SVODs continues to grow

A continued growth has been seen in Multiple subscription video-on-demand (SVOD) services in U.S TV homes. According to a recent study, 38% of TV homes subscribe to 2 or more major subscription VOD services like Netflix, Amazon and Hulu. Those that have a subscription to all three platforms have more than doubled the percentage of …

OTT drives growth of video industry in Mexico

A report by the Competitive Intelligence Unit (CIU) has revealed that streaming platforms are Mexico’s fastest growing players are streaming platforms that are almost equivalent to cable TV’s share. Mexico’s over-the-top (OTT) services accounted for 7 million subs by the end of Q1 2017, a rise of 24.1% year-on-year. Satellite TV and cable dominate this …

Online viewing gets a boost with mobile devices

Online video viewing will increase 20% in 2017 as per advertising giant Zenith which means global consumers will spend about 47.4 minutes a day viewing videos online this year which is up from 39.6 minutes in 2016. As per Online Video Forecasts 2017, it is estimated that UK consumers will watch an average of 53.3 …

Generation Z, millennials in the US increasingly use Subscription Video-On-Demand

As per the 2017 Nielsen Total Audience Report, millennials who were at the beginning stages of their careers were found to have the lowest household incomes and were more likely to live in urban areas on rent hence were more likely to have access to multimedia devices like Apple TV and Chromecast and Subscription Video-on-demand …

Subscription video-on-demand on the rise in MENA

According to Digital TV Research, revenues from Subscription video-on-demand (SVOD) services in Middle East and North Africa (MENA) is estimated to reach US$ 1.23 billion by 2022 which is up from almost  US$1 billion in 2016. It also estimates that 17.27 million homes will have SVOD by 2022. Netflix, Amazon Prime Video, Icflix, Starz Play, …

Online Video growth on the rise – Barclays

According to Wall Street research firm Barclays, online video is set to grow partly due to a growing number of OTT viewers being above the age of 50. A report by U.S Energy Information Administration pointed to the fact that there has been a decline in the number of households with one or two TVs …

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