Muvi Market Surveys, Studies, Research & Polls

Beyond The Buzz- Latest Insights From Muvi

YouTube and BBC – most preferred video apps on UK smartphones 22 June 2017

According to a research carried out for mobile retailer Carphone Warehouse, amongst the wide variety of apps used by UK consumers for watching video on their smartphones, YouTube and BBC iPlayer are the most preferred apps. About 68% of UK consumers have YouTube app installed on their phone which makes it the third most downloaded …

Viewer loyalty impacted by video streaming quality 22 June 2017

The quality of video resolution and playback affects viewer’s involvement with and loyalty to OTT video streaming services according to a new research from Akamai Technologies. These findings emphasize how important it is to offer consistent, high-quality video for any OTT business model. Sensum, which is a third-party research firm conducted a study that suggests …

Live news, live events fueling the growth of live streaming on top of live sports 20 June 2017

According to a survey on online video service providers (OVSPs), live delivery is moving in new areas on the digital front. According to research from Akamai about 56% of OVSPs stated that their services were focused around live events like award shows and conferences whereas only 15% offered live sports. Two-thirds of OVSPs were found …

Netflix surpassed cable TV in terms of number of subscribers in the U.S 20 June 2017

Netflix has put an end to the dominance of cable TV. According to Statista and Leichtman Research Group, at the end of March 2017, cable TV had 48.6 million subscribers v/s 50.9 million Netflix subscribers according to the Statista and Leichtman Research Group, which tracks large cable operators such as Comcast, Charter, Altice, Mediacom and …

OTT Viewing trends – TiVo Report 19 June 2017

Let’s take a look at some insights based on TiVo’s Q1 2017 Video and Pay-TV Trends report based on a survey conducted on 3,100 consumers. 1) OTT User Experience vs. Pay-TV User Experience: TiVo revealed what drives the growth of OTT services and as per their survey, 57.7% of Netflix subscribers indicated the ability for …

Linear TV, digital video ad models come closer as premium video unification advances 19 June 2017

According to the Q1 2017 Video Monetisation Report (VMR) from advertising management solution provider FreeWheel, video monetization arising from live streams which mirror linear TV is on the rise. Desktop viewing makes up for 32% of ad view composition but it is lagging in Europe and is currently at 19%. Europe has witnessed the actual …

OTT subscribers willing to pay more to continue with their preferred streaming service 19 June 2017

As per IBB Consulting, 61% subscription video-on-demand (SVOD) subscribers will spend $2 or more to continue with their favorite streaming service and 81% would like to spend to subscribe to a new service that they found interesting. Over half of paid over-the-top (OTT) users – 51% were found to subscribe to more than one SVOD …

Online video subscribers on the rise in China 16 June 2017

China is witnessing an exponential growth in digital video. Its subscription video-on-demand (SVOD) segment is attracting larger audiences compared to live streaming video which has also been growing rapidly. The number of SVOD subscribers in China will reach 144.0 million this year according to projections from JP Morgan Chase & Co. This amounts to more …

US gains market leadership in TVOD and SVOD film industries in the EU 16 June 2017

The United States is leading in video-on-demand films in the European Union according to a report from the European Audiovisual Observatory. 68 transactional VOD services in the EU were considered for the study namely Apple’s iTunes, Microsoft’s Movies, Wuaki.tv, Chili TV, SF Anytime and 14 additional national transactional video-on-demand (TVOD) services. EU films made up …

Three-fourth of mobile traffic to be attributed to video by 2022 15 June 2017

With about a million broadband subscribers being added each day until 2022, video will be the major contributor to this increase in the subscriber base, representing 75% of all mobile data traffic by then, according to a recent report. As per the report, by 2022, global mobile data traffic will increase 8 times from what it …

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