Muvi Market Surveys, Studies, Research & Polls

Beyond The Buzz- Latest Insights From Muvi

Irrespective of screen size, long-form video more popular than short-form video 15 June 2017

According to a recent report, long-form content accounts for the majority of time spent watching video on all screens. Differences in video consumption between the East and West coasts of the US were also cited in the report apart from the persistent growth of mobile and latest trends in online video advertising. Although short-form video …

Total worth of video streaming software market set to grow to 7.50 billion USD by 2022 14 June 2017

According to a new market research report , “Video Streaming Software Market by Solution (Transcoding & Processing, Video Management, Video Security), Service (Professional & Managed), Streaming Type (Live & Video On Demand Streaming), Deployment Type, Vertical, and Region – Global Forecast to 2022”, published by MarketsandMarkets™, it is estimated that there will be a growth …

Mobile data consumption grows in Mexico with increased online video viewing 13 June 2017

Online video viewing has resulted in an exponential increase in mobile data consumption in the last two years. According to The Competitive Intelligence Unit, online video viewing has been the driving force behind this increase in mobile data consumption. Some other facts and figures from the report: Usage of mobile data has risen by 69.3% …

Video to be major contributor to MEA’s internet traffic 13 June 2017

81% of all internet traffic by 2021 in the Middle East and Africa (MEA) region will be attributed to video, according to Cisco’s latest forecast. In 2016, Internet video accounted for 62% of MEA’s internet traffic, however, only 21% of the total population were internet users. According to a prediction by Cisco in its Visual …

Cable usage on the decline, video streaming on the rise 12 June 2017

Internet users prefer streaming video than cable according to a new research conducted by CBS. According to a study by Fluent LLC based on cable and TV habits of internet users, 67% of people from all age groups used some form of video streaming like Hulu, Netflix or Amazon whereas only 61% had a cable …

VOD market in Europe growing at 17% each year – ITMedia Consulting 09 June 2017

According to Italian research firm ITMedia Consulting, the European VOD market as per 2017-2020 estimates will grow by an average of 17% each year with its current worth being €4.2 billion which is expected to reach until €6.7 billion in 2020. Subscription Video-On-Demand (SVOD) services will increase whereas Transactional Video on Demand (TVOD) will have …

Poor network penetration results in limited access to VOD, OTT and IPTV in Brazil 09 June 2017

Lack of access to networks as per a report from Instituto de Pesquisa Econômica Aplicada (IPEA) and the telecom authority Anatel which has led to an unfulfilled demand for access to services such as video-on-demand (VOD), streaming over-the-top (OTT) and IPTV. Only 4 in 10 households have broadband access in Latin America but penetration rates …

Young millennials prefer OTT rather than broadcast content: Study 07 June 2017

A new study based on the media consumption and content discovery habits of young millennials in the age group of 18-24 years, suggested that OTT (over-the-top) platforms are the most common way for them to consume TV content (71%) wherein one out of two watched entertainment either on desktop or mobile devices (exclusively). Some other …

Amazon Prime Membership – Market research statistics 29 May 2017

Third-party companies, based on speculation have come up with some statistics on how many subscribers are there for the Prime membership program. Consumer Intelligence Research Partners (CIRP), an agency that has been studying Prime for years, in its recent report, shows that more users are enrolling after the introduction of a monthly Prime plan. As …

Spending rising sharply for OTT ad Revenues 25 May 2017

The traditional TV market is being outgrown by new advertising-supported OTT TV digital platforms. According to a new survey conducted by Tru Optik, the audience measurement and data management company focused on OTT, 62% of media-buying executives believe OTT ad spending will increase, 38% feel it will stay the same. Advertising revenue through premium TV …

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