OTT Viewing Climbs, Pay TV Usage Drops 10 April 2017
According to the Pivotal Research Group, the total traditional TV usage was down 4.2% on a day basis among users aged 18-49, with English-language broadcast networks losing 10.3%. The report also found out that the usage of connected TVs is … Continue reading
Native display ads to spike up by a third in 2017 10 April 2017
According to a latest eMarketer forecast, Native digital display Ads spending in the US will grow by 36.2% this year to reach $22.09 billion. For the first time, native digital display ad spending will make up more than half (52.9%) … Continue reading
YouTube takes on cable channels with YouTubeTV 07 April 2017
YouTube launches YouTube TV in 5 cities of USA to take on cable channels. YouTube TV takes a bunch of the more popular U.S. cable channels — ABC, Fox, CBS, NBC, CW, Disney, SyFy, ESPN and 40+ more — and crams them … Continue reading
eSports revenues to reach $3.5bn by 2021 07 April 2017
According to a Juniper Research study, the increasing consumption of eSports and live streaming games will lead to $3.5 billion (€3.29bn) revenues by 2021, up from $1.8 billion in 2017. The research reported that through subscription services will attract more … Continue reading
VOD, OTT, Music & Gaming to overtake traditional media in India by 2022 06 April 2017
According to a recent EY media report, digital media may overtake traditional by 2021-22 as the broadband and smartphone penetration increases. Broadband penetration will be equals to one third of the smartphone penetration by 2021-22 and the costs will come … Continue reading
Over the top services market is expected to reach US$3.5 billion by 2025 05 April 2017
According to a recent TMR research, global video streaming services are showing a much greater adoption rate than the regional ones. The reasons regional services are finding it difficult to compete with international OTT services are quality, features, and price … Continue reading
US viewers “strongly prefer” a la carte 05 April 2017
Hub Entertainment Research’s ‘Let’s Get Ready to Bundle’ report says that USA viewers would strongly prefer a TV service model where they select and pay for only the individual networks they’re interested in watching. Some 53% of those who surveyed … Continue reading
NASA adds a video library to the Amazon Fire TV 04 April 2017
NASA has recently announced launching a library to allow the public to search for and download over 140,000 NASA images, videos and audio files. The app will also allow embedding and downloading in various resolutions. NASA’s library API will automate … Continue reading
OTT Video revenues to pass $50 Billion by 2017 22 December 2016
According to a recent 2017 prediction report on how trends and events that will shape OTT video, digital advertising and VR in 2017, it was predicted that OTT video revenues will pass $50 billion in 2017. The report also highlighted following: Top … Continue reading
OTT can replace IPTV over time: CenturyLink 07 December 2016
Reflecting on the changing viewing habits of consumers over an existing broadband connection, CenturyLink states that over the top video has huge potential to be the main delivery mechanism for video services. The company began the trial of an OTT … Continue reading
