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According to a survey by consumer analysis specialist Nielsen, traditional Pay TV is still the highest preferred platform. Around a quarter of the people surveyed said that they pay for subscription based video-on-demand services like Netflix, Hulu or Amazon. Asia … Continue reading
In Mexico, OTT platforms are helping the telecom sector. Demand for better broadband network because of increase in demand for video streaming, is creating a bigger market for data. OTT services have grown by 60% in 2015 and have raked … Continue reading
Cord cutting is real. Viacom is gearing up to fight against it by investing in ‘TV everywhere’. Viacom Play Plex having MTV, Nickelodeon, Comedy Central and other popular channels is the answer of the network for the competition. Pay TV … Continue reading
Video ad views is growing at more than 30% this year. Monetization techniques have worked the best for OTT set top boxes, dynamic ad insertion and multiscreen. Video ads dominated on OTT devices and smartphones, and ad revenues grew by … Continue reading
According to Thinkbox, there has been a drop of 7% among young adults’ (16-24) TV viewership times in 2015. It was found out that still TV is the most popular form of video. The average viewing times for this age … Continue reading
TV viewing is shifting to internet TV platforms. There is a rise in demand for streaming services like Netflix, Hulu and Amazon Prime. Binge watching is the trend. TV is still the dominant viewing platform, but things are changing in this … Continue reading
Cable can take on Telecom companies in the advent of broadband and OTT platform popularity by adopting DOCSIS 3.1 technology. This will allow download speeds of 10 Gbit/s and 2 Gbit/s for uploads. Considering the fact that the smaller cable … Continue reading
Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at … Continue reading
Video streaming and OTT services are increasing in the middle east. At Cabsat in Dubai, Eric Ellenbogen, the co-head of International TV and DreamWorks Classics, DreamWorks Animation, said, ‘Audiences want what they want, when they want it and on whichever … Continue reading
AT&T’s new DIRECTV brand is going to be used for only online video content. 60% of its network traffic already comes from video – hence it is a logical step for the telecom giant to invest in a video streaming … Continue reading
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