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According to a report ‘Netflix on Pay TV: A Marriage of Convenience’ by IHS, PayTV operators who have partnered with Netflix are witnessing better customer satisfaction ratings and has been lucrative for most of them. Netflix already has 25 such … Continue reading
According to the Digital TV Europe Industry Survey 2016, video consumption will depend on factors like mobile data, OTT content and availability. A majority (46%) believe that Pay-TV services will have moderate growth, despite the advancements of modern services like … Continue reading
According to a report on Streaming Media, technical advancements have now made it possible to create live-to-VoD services from one type to other without undergoing a complete infrastructure change. This can be done by applying software-defined video solutions. The video … Continue reading
The OTT market is expected to shoot up in the next 2 years, nearly double in Mexico, 2.5 times in Brazil and Argentina. “Premium OTT in Latin America has developed relatively slowly, despite Netflix’s strong presence in the region, but … Continue reading
Traditional Pay-TV operators are gearing up to face the heat from OTT players like Netflix and Hulu. OTT content is coming up on some operators, in a sort of hybrid scheme – where they offer the best of both worlds. … Continue reading
As over-the-top (OTT) systems gain popularity, advertising is expected to take a new shape. Using analytics and data, ads on OTT are better targeted unlike linear broadcasting. Jay Samit, a longtime digital media executive and currently the CEO of SeaChange … Continue reading
Considering the huge viewership during the live streaming of the mega event – Super Bowl 50, Showtime has taken a non-traditional approach in promoting its OTT offerings on the ads. The ad showed Sia in “Unstoppable” highlighting the OTT services, … Continue reading
Video streaming distribution in India is taking up a significant market. Broadcasters are now eyeing OTT as a means to reach the end consumer directly. Most content providers have banked on YouTube to gain popularity before moving on to their … Continue reading
The Leichtman Research Group (LRG) has published a report which shows that almost 81% of American households have VOD/DVR or use a SVOD service like Netflix, Amazon or Hulu. These numbers have been steadily growing over the past 2 years. The … Continue reading
Asia Pacific is being fueled by IPTV, Direct to Home and OTT services. A report from video delivery provider, Edgeware, says that by 2018, this region will become the 2nd largest in the OTT sVoD market. There is a drive … Continue reading
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