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Live streaming of sport events is increasing in viewership every season. The Super Bowl 50 racked up 3.96 million online viewers, setting up a record of sorts. There were a few glitches in the live transmission of this because of … Continue reading
Connected devices usage has increased multifold in this time of on-demand content like VoD, OTT, etc. They are being used throughout TV viewing, and not just while commercial breaks. Also TV is no more the locus of entertainment in the … Continue reading
According to eMarketer, 186.9 million people in the US will be consuming video content via apps or sites like Hulu, YouTube, etc. Video on demand (VoD) services has been growing rapidly over the last 5 years. It is estimated that … Continue reading
According to a report ‘Netflix on Pay TV: A Marriage of Convenience’ by IHS, PayTV operators who have partnered with Netflix are witnessing better customer satisfaction ratings and has been lucrative for most of them. Netflix already has 25 such … Continue reading
According to the Digital TV Europe Industry Survey 2016, video consumption will depend on factors like mobile data, OTT content and availability. A majority (46%) believe that Pay-TV services will have moderate growth, despite the advancements of modern services like … Continue reading
According to a report on Streaming Media, technical advancements have now made it possible to create live-to-VoD services from one type to other without undergoing a complete infrastructure change. This can be done by applying software-defined video solutions. The video … Continue reading
The OTT market is expected to shoot up in the next 2 years, nearly double in Mexico, 2.5 times in Brazil and Argentina. “Premium OTT in Latin America has developed relatively slowly, despite Netflix’s strong presence in the region, but … Continue reading
Traditional Pay-TV operators are gearing up to face the heat from OTT players like Netflix and Hulu. OTT content is coming up on some operators, in a sort of hybrid scheme – where they offer the best of both worlds. … Continue reading
As over-the-top (OTT) systems gain popularity, advertising is expected to take a new shape. Using analytics and data, ads on OTT are better targeted unlike linear broadcasting. Jay Samit, a longtime digital media executive and currently the CEO of SeaChange … Continue reading
Considering the huge viewership during the live streaming of the mega event – Super Bowl 50, Showtime has taken a non-traditional approach in promoting its OTT offerings on the ads. The ad showed Sia in “Unstoppable” highlighting the OTT services, … Continue reading
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