Integration of social media content into TV programming and advertising to better engage audiences with shows and fellow viewers, sometimes referred to as ‘Social TV’, is one of the hottest audience engagement strategies today. The potential synergies between TV … Continue reading
Anytime soon, content owners, content producers and broadcasters will have to address the elephant in the room. Whichever way they may try to see it or show it to you, linear TV viewing and traditional TV is losing its … Continue reading
The popularity of Video On Demand viewing with a high social quotient is exponentially increasing. Real-time sports, reality shows, dramas, sitcoms, and children’s programs are amongst the most popular genres in social television today. This leads to a series … Continue reading
Mediocre quality, infuriating customer service, high prices: If you’re stuck with the cable like most others, you hate your cable and internet company (some more so than others) — and that’s only getting worse now. The American Customer Satisfaction … Continue reading
While the digital age has changed the entire movie industry dramatically, the rise of VoD has changed the indie business most acutely. Some time back, Steven Spielberg and George Lucas spoke their mind at the USC School Of Cinematic Arts, where … Continue reading
TV viewers like any other customers always wanted choices. And to fill that up, the industry came up with VoD, Catch Up TV and Delayed Broadcasts. Year after year, the digital video streaming format gradually took over TV and linear … Continue reading
As viewers gain access to newest forms of entertainment in the form of handheld devices, the traditional TV is drawing its ace in the form of Internet TV, or as the techies call it, IPTV. With IPTV you usually mean … Continue reading
A decade back, not owning a TV was because you could not afford it. Today, it’s the ‘in-thing’. Yes, and they call it ‘cord cutting’. Even more, it’s the most reasonable thing to do because you could watch TV … Continue reading
In a world where consumers are starting to expect access to video on a range of devices in a ‘TV Everywhere’ style experience where a single subscription covers delivery to all devices, a multi-layered approach to services is fast becoming … Continue reading
Today’s world of digital video is expanding rapidly. Every year brings a new set of devices and even device types, every time with more bandwidth, more computing power, higher-resolution displays and even more portability. Network operators and service providers including … Continue reading