Pay TV Downgrades Linked To OTT 09 May 2016
According to a study by The Diffusion Group, viewers who are looking to downgrade their Pay TV packages, spend less than 25% of their viewing time on video streaming. It is expected that many streaming video viewers will cut down … Continue reading
Sports based OTT subscribed in 16% of US households 09 May 2016
According to Parks Associates, one in 6 US broadband using households subscribe to an OTT sports video service. Most widely subscribed is NFL Game Pass (6%), followed by WWE Network and Baseball service MLB.TV at 4%. “For sports content owners, … Continue reading
Netflix finally lets users choose cellular video quality 06 May 2016
Netflix now has started letting users choose their mobile data speed limit for streaming videos on its network. This means 4 hours per GB can be watched by decreasing the video quality on smartphones. This is available on both iOS … Continue reading
7 day rating time becoming irrelevant in the VOD age 06 May 2016
In the age of Video-on-demand, Live-plus-7-day rating time is becoming irrelevant for advertisers according to Nielsen’s senior VP of audience insights, Glenn Enoch. An increase of 4% to 58% can be seen after the 7-day period depending on the genre. … Continue reading
Will 360 deliver the push VR needs? 06 May 2016
360 video created by multiple cameras provide an immersive experience like the user is viewing from inside a sphere. This lets viewers pan into it by dragging the mouse or swiping the finger across or tilting the screen and watch … Continue reading
After Hulu, YouTube expected to come up with Live TV 05 May 2016
As cord cutting is progressing, live TV streaming on the internet is the logical evolution from it. According to a report on Bloomberg, YouTube could launch a new Live TV streaming service called Unplugged. It is expected that YouTube will … Continue reading
Hulu is getting into Live TV 05 May 2016
Hulu chief Mike Hopkins has revealed that live sports, entertainment and news will be available on their streaming network in early 2017. According to the Wall Street Journal, Disney, Fox, ESPN, FX are expected to come up on Hulu. The … Continue reading
Premium OTT market in Asia Pacific expected to boom 05 May 2016
According to a research conducted by MTM, the Asia Pacific premium OTT video services market is expected to grow strongly in the coming 3 years. It is expected to rise to $230M in 2019 from $85M in 2015 in Australia. … Continue reading
OTT to be driven by ads in the immediate future 05 May 2016
According to a report by Hong Kong based Media Partners Asia, online video revenues in the Asia Pacific region is expected to grow to $35B by 2021. Revenues will be highest from China (76%). 17% will be contributed from Japan, … Continue reading
Theatre comes to VOD with Cinema Politica 28 April 2016
Concordia’s Cinema Politica which has been screening political documentaries and fictional shorts in theatres for the last 13 years, is entering the video-on-demand space. “It’s a new direction expanding from bums in seats to eyeballs on screens,” said Cinema Politica’s … Continue reading
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