Thinkbox rubbishes Google’s TV to YouTube claims 15 April 2016
Google’s research claims that owing to the popularity of YouTube among 16-24 year olds in the UK, brands should invest around 24% of their TV budgets into YouTube. But Thinkbox, UK’s trade body for TV denies the claims. It states … Continue reading
Five reasons why you should visit Muvi at NAB 2016 14 April 2016
NAB 2016 – world’s largest event focused on the confluence of technology, media and entertainment is set to start from 16th April. Exhibits will begin on 18th April and the tradeshow will end on 21st April. Here’s why you shouldn’t … Continue reading
Wirecast launches live streaming onto Facebook Live 14 April 2016
After Facebook announced making its Live API available for developers, Telestream’s Wirecast, a live streaming tool has now added Facebook Live as a streaming destination for it. This will allow users of Wirecast to create videos and stream them from … Continue reading
OTT video services most preferred, but cable most used 14 April 2016
OTT video services are highest on demand among all TV-viewing options in the US. From the 1236 US TV viewers surveyed, around 50% have expressed interest in cord cutting. Netflix and Hulu have received a high favorability rating of 52%. … Continue reading
Video Streaming on Drones, GoPro and Wearables 13 April 2016
It’s raining Drones, GoPros and wearables. Video streaming from these devices is catching up to become mainstream. Recently, Periscope and GoPro partnered to launch live streaming on Periscope directly from select GoPro devices. This news comes up shortly after Periscope … Continue reading
Facebook Live now for Drones, and other Live Streaming devices 13 April 2016
Facebook is taking live streaming beyond the phone. Recently Mark Zuckerberg demonstrated a drone flying and live streaming the video in real time on Facebook Live. They are making its Live API available to the public. This is being done … Continue reading
IPTV grows in W.Europe as operators move from PayTV to digital 13 April 2016
According to a report from Digital TV Research, IPTV numbers have overtaken PayTV households in Western Europe in 2015. It is also predicted that IPTV subscriptions in Western Europe will increase by around 27% to 7 million by 2021. Revenues … Continue reading
Tata Motors’ innovative VR campaign 13 April 2016
Tata Motors, owner of Jaguar & Land Rover, started a unique marketing campaign by providing a Virtual Reality cardboard headset with a leading newspaper – The Times of India. A full front page ad of the new budget car, Tiago, … Continue reading
Video on demand growing amongst the older generation too 12 April 2016
Video on demand is becoming a part of everyday lives for many. According to a study by Nielsen, around 43% said that they watch some form of VOD at least once in a day. Numbers are as usual high in … Continue reading
Viu OTT scores record 1.2 million downloads in 6 months 12 April 2016
Viu, PCCW Media’s OTT app for mobiles has seen over 1.2 million downloads in Hong Kong within 6 months since its launch. This achievement has made Viu win the Gold Award for Best Mobile App in this year’s HKICT Awards. … Continue reading
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