Single & independent most likely to have SVOD 06 April 2016
According to the recent research by Nielsen, SVOD is most used by single independents (78%) and the numbers are lowest for people starting a family. Around 66% between the ages of 18-24 use SVOD services. Single millennials living alone aged … Continue reading
Brands use Live streaming to connect with targeted audience 05 April 2016
Live streaming campaigns are getting popular for brands on Facebook, Snapchat, YouTube, Periscope and Twitter – all of the companies have been increasingly investing in their live streaming infrastructure. BMW live streamed campaign video for its M2 model via Periscope. … Continue reading
Sony launches its 4K video streaming service 05 April 2016
4K HDR video streaming named Ultra has been launched by Sony. The service will currently be available exclusively for its own 4K Ultra HD TVs. Content will be available from Sony Pictures. Apart from 4K resolution, high dynamic range … Continue reading
Xiaomi brings $25 million funding to Hungama 05 April 2016
The Chinese tech company Xiaomi makes its first investment in an Indian company; $25 million in Hungama Digital Media Entertainment. Hungama sees more than 65 million users for its music, video and movie content in a month. Local content will … Continue reading
PR professionals cash in on live streaming 04 April 2016
PR professionals are increasingly using Periscope, Blab, Facebook Live and other live streaming apps to connect and increase engagement with target audience. Such apps can help brands go live from any mobile device. Experian, Kohl’s, UFC, GE, and Applebee’s are … Continue reading
TV and video streaming in UK and Australia 04 April 2016
According to Thinkbox, IPTV players like Netflix and Amazon now hold 4% of the total video consumption market in the UK. This has increased from 2.3% in 2014. 3 hours 51 minutes is the average time consumed on TV in … Continue reading
Twitter’s video streaming in-feed ads great for brands 04 April 2016
In-feed video streaming ads on Twitter are working well for brands according to Twitter’s agency development director Dave Roter. And this is primarily for mobile devices as Twitter’s 90% revenue comes from mobile platforms, which in the last Q4 jumped … Continue reading
Comcast to make Stream TV available on other networks 01 April 2016
Comcast is eyeing a standalone option for its IPTV platform – Stream TV. Stream TV is offered at 15 USD a month as a skinny TV bundle made for mobile devices particularly. Now reports say that Comcast is going to … Continue reading
Pay TV and video on demand services co-exist in Australia 01 April 2016
Around 20% of Australians households have more than one paid TV service. According to a survey by Canstar Blue, Australians in their 30s are more likely to have such an arrangement. Only 16% expressed interest of wanting to unsubscribe a … Continue reading
LeEco investing in CDN for video on demand service in India 01 April 2016
IOT company LeEco, which entered the Indian market with smartphones earlier this year, has announced that it will be investing over $10 million to start an in-house Content Delivery Networks (CDN) in India. It will be launched in 10 cities, … Continue reading
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