Set top box market will grow to $25 Billion by 2022 10 March 2016
OTT devices are on the rise. It is expected that the set top box market will cross $25 billion by 2022. Rise in set top boxes sales points to an increase in Pay TV offerings, and also indicates rise of … Continue reading
Connected TVs now in more than 50% of US homes 09 March 2016
6 million connected TVs were added last year. This makes more than 50% of all US homes having at the least one TV connected to the internet. According to the NPD Group, homes having connected TVs have an average of … Continue reading
VOD globally pegged at $50 billion 09 March 2016
With a compounded annual growth rate of 8.3%, the global video on demand market pegged at nearly $50 billion is set to dominate the video industry. Major drive to VOD services is the desire to watch content as per convenience. … Continue reading
An hour a day for Netflix in Netherlands 09 March 2016
Around 15 minutes a day is consumed on SVOD services by users in Netherlands, an average of 5% of their daily total video consumption. This was revealed in the Dutch Consumer Video Behavior report by Telecompaper. This is for regular … Continue reading
90% PayTV users interested in add-ons 09 March 2016
According to a survey by Vindicia, there is an interest to upgrade with add-ons amongst 90% Pay-TV subscribers. Discounts and offers are always a desire among users. The survey shows that more than 50% of users are ‘very interested’ to … Continue reading
Netflix causes a drop of 3% in TV viewership 08 March 2016
A recent study by MoffettNathanson, a media research company, shows that Amercian viewers accessed TV 3% less in 2015. The biggest reason behind this is found out to be Netflix – the SVOD giant. Netflix had 4.4% and 6% of … Continue reading
44% of brands use live streaming and videos 08 March 2016
A recent survey on live streaming by Brandlive shows that 44% of companies participating in the survey had rolled out at least one live streaming video in the last 12 months. Also 20 percent had planned to use live streaming … Continue reading
71% marketers believe Ad spending will shift from Linear TV to Digital TV 08 March 2016
The shift to digital is expected to give new dimension to the TV ad industry. According to a recent survey by Videology, there will be a good increase in online TV consumption in the next 3 years. The survey which … Continue reading
Media firms are looking to enter video streaming business 04 March 2016
Reputed media brands are looking to expand into the video streaming business. Sony, HBO, AT&T, Disney are reportedly looking to enter the space. There is a sizable market that includes cord cutters and also around 10-15 million homes that have … Continue reading
Bundles to bring affordability to video streaming services 04 March 2016
Bundles are a way to market in a more effective manner. Cable TV rose in the early 90s and many unwatched channels too were subscribed because of bundles. Now video streaming services like Netflix, Amazon Prime, Hulu and others are … Continue reading
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